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Who is Marketer and his Responsibilities

  There is no doubt that marketer is the most important concept in selling prosses, it is considered the link between any company or services providers and its customers, it is responsible for the appearance of the company to its customers. companies can get their message to the client through marketer.

The Responsibilities of Marketer

1- Market Research management

Market research is a key responsibility for the marketers. Research helps the company identify market opportunities and gain a better understanding of customer needs. It also helps them understand competitors’ strengths and weaknesses so they can take action to protect business with existing customers or win business from weaker competitors.

The marketers can carry out its own research by studying industry reports, market data on websites, or by contacting customers and prospects to survey their needs and attitudes. Alternatively, they can brief a market research firm to carry out the research

2- Marketing plans

Marketers plan campaigns and develop communications material to promote products and services to customers and prospects. Depending on their available budgets, they may plan advertising campaigns, develop e-mail marketing programs, create promotional content for the company website, write press releases or product publications, such as product leaflets, company brochures, product data sheets or customer newsletters.

3- Product Development

The marketers work with Internal or external product development teams to develop new products or improve existing ones. The department analyzes sales of existing products and identifies gaps in the product range where there may be opportunities for the company.

Marketing employees provide development teams with information on customer needs and preferences to help them identify the features or improvements to incorporate in new products. Later in the product development process, the marketing department sets prices and prepares plans to launch the product.

4- Listening to customer needs

To establish a marketing strategy, it’s necessary to get closer to the clients and listen in order to find out what their needs are. It’s a marketers task, to plan the necessary means for receiving customer feedback:

they Create surveys or capture information of the sales team and customer support (departments closest to the customer) that may be relevant to enhancing or redirecting the marketing strategies in the future. also, they Perform searches and create actions in social networks that help to better understand the needs of users, in order to convert them into customers.

5- Sales Support

Cooperation between the sales and marketing departments can improve sales performance and speed up business growth. The marketing department can provide sales teams with high-quality information by running advertisements that include a reply mechanism, such as a coupon or telephone number, or by encouraging visitors to the company website to register their details in return for a free newsletter or special report.

Marketers also prepare presentations for the sales team and supply them with stocks of promotional material to give to customers and prospects.