With the development of technology and the use of modern technologies the development of the concept of outbound marketing to produce a new type called Inbound marketing. Therefore, through this article, we are going to tackle and discuss What is Inbound Marketing Channels.
Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value.
Inbound marketing is a strategy that utilizes many forms of pull marketing ( content marketing, blogs, events, SEO, social media and more) to create brand awareness and attract new business. It earns the attention of customers and makes the company easy to be found.
Inbound Marketing Channels
Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert and close over time.
SEO(search engine optimization) is the process of optimizing your website’s content and structure for search in order to receive organic placements on the search engine results pages or SERPS. Having a quality website and content optimized for SEO ensures that Google’s web-crawling technology is able to identify and index your site’s content to have it appear for free to people searching.
- Social media
Social media is spread all over the world and are a huge opportunity for inbound marketing. Social media connects billions of people, who every day share different types of contents such as images, video, text and so on.. With the right and unique contents, social publishing allows brands to engage new prospects converting them into customers.
- Content Marketing
Without fresh and useful content there is no chance of keeping and converting your leads. Your content should come in multiple forms with the goal of helping your audience answer a question or solve a problem. The key to content marketing is that your content needs to stand out. The content must educate, inspire or entertain your audience.
Your website is where you want to drive all of your lead generation efforts. It is your home base and where a lead can find everything he needs to know about your company. Your website is also where you house your contact information for leads that you want to contact you right away, and where you can attempt to capture lead information through forms.
Your blog is one of the most potent inbound marketing channels you have. It’s a space you can control completely, where you can showcase your opinions, insight, and information for the public. Every page on your blog is a route a user can find to enter your inbound marketing funnel. The more pages you have, the more chances a user will find their way to your site assuming those pages are valuable enough to keep their attention