Freelance is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. Freelancers have a variety of reasons for freelancing, the perceived benefits differ by gender, industry, and lifestyle. For instance, the 2012 Freelance Industry Report reported that men and women freelance for different reasons.
How to become a successful freelancer
You could be a successful freelancer, you must follow these steps.
Define Your Goals Regardless of what your ultimate goal is, you need to make it abundantly clear. This is something that all of the world’s top entrepreneurs agree upon when it comes to successfully starting a business.
Find a Profitable Niche there are a lot of competitors in your industry that’ll be willing to charge much lower rates than you, no matter what you do. There are people from all around the world with lower costs of living that’ll always be willing to accept lesser-paid gigs than you.
Identify Your Target Clients Make some initial assumptions about who you want to work with, target them first, and after working with a few of them, you’ll develop a very clear sense of whether or not you want to continue pursuing similar clients. smaller startup teams and founders with personal brands, they can instantly relate to me because of my own personal affinity to startups and will naturally pick up with my style of content marketing strategy. Because my portfolio work is directly applicable to what they do, they also start out with much more confidence that I’ll be able to drive similar results for their business.
Set Strategic Prices for Your Services Smaller clients, on the other hand, often don’t have as much money to play with, and thus can’t sustain much in terms of losses when projects don’t deliver big returns. Your prices may be too high or too low for the types of clients you’re targeting, but if you do your homework in deciding who to pitch your services to, you’ll be selling exactly what your clients need for a price they can justify.
Build a High-Quality Portfolio Website You need to effectively communicate the services you offer, and who they’re for. Beyond that, you need to sell yourself on why you’re the best person for this type of work for the clients you want to work with. Your freelance portfolio needs to do the following, in order to be truly effective at selling your services:
- Communicate the speciality & display examples of your work.
- List your contact information & show off your personality.
- Highlight your relevant skills, education, and accomplishments.
- Display testimonials.
- Have regular updates that show your evolution, new clients, and updated sample work.
Create Examples of What You Can Deliver one of the best ways to show you’re in the know within your space, is by regularly publishing new content, images, or videos depending upon the content medium you work in that your target clients will be impressed with. Once you have an understanding of what your clients need, go out and create examples of that exact type of content as if you had been hired to produce it – for your own website.
Thoughtfully Choose Your First Clients Because you have a very limited amount of time to source new clients and actually do the work for them as you start your freelance business, you need to get the most out of the clients you do bring on. Both from a financial and portfolio-building standpoint.