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What is Conversion Rate Optimization(CRO)

Conversion Rate Optimization(CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a web page. it offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

Conversion Rate Optimization (CRO) 

It is achieved by the following scientific process phases.

Research Phase Tracking metrics and identifying what parts of conversion funnel need fixing.

Hypothesis Phase Constructing an educated hypothesis based on your research.

Prioritization Phase Planning and prioritizing your hypothesis.

Testing Phase Testing the hypotheses against the existing version of the website.

Learning Phase Deploying the winning hypothesis and/or gather learning for subsequent tests.

Conversion Rate Optimization best practices can help you improve your results from the very beginning. we will discuss some of these practices as follow.

Identify potential customer Who belongs in your target market. And, sometimes more important. It must be so specific and compelling that your ideal customer can’t refuse it.

Survey users Ask your users to complete surveys or polls. Keep the questions brief and few so you get more responses. Avoid repetitive or boring questions. You’re looking for insights into your target customers’ specific wants and needs.

Collect and analyze data You can use conversion rate optimization tools like Crazy Egg, Hello Bar, and Google Analytics to make sure you cover all your bases. Maybe most of your customers find you via Twitter, for instance, or read your about page before looking at your products. You can use that information to boost conversion rates.

Discover the exact journey visitors take through your site Mapping your buyers’ journey can yield lots of tasty nuggets of data.

Focus on the content that matters using heat-map analysis The most important pages on your websites, such as your landing pages and product pages, deserve special attention. Run heatmap analysis on those pages to see where people click and how they use the page. You can then optimize it for maximum conversions.

Create the perfect page with A/B testing you might need dozens of tests before you craft the perfect page. Test your headline, body copy, hero image, CTA, CTA button color, font size, font color, and anything else that might impact conversions.

Reduce friction remove any elements that give the user pause or promote objections. For instance, if you don’t need a paragraph of copy on your sales page, delete it. Or if you want to make the information more digestible, turn it into bullet points.

There are smaller conversions that can happen before a user completes.

Macro-conversions

  • Purchasing a product from the site.
  • Requesting a quote.
  • Subscribing to a service.

Micro-conversions

  • Signing up for email lists.
  • Creating an account.
  • Adding a product to the cart.
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