Traditional marketing is becoming less effective day after day so the business owners and marketers started to think in new ways to market for their products such as content marketing so in this article we will go deeper into the meaning of content marketing and content marketing examples.
What is Content Marketing
Content marketing is a strategy that concentrates on creating and distributing valuable, relevant, and consistent content that worth to be read and attracting customers. It is better to give your customers information rather them only products.
Content marketing is the present and the future of marketing most of the companies now use this kind of marketing because it is very effective. Companies send us information all the time but it’s not very relevant or valuable. That’s what makes content marketing so intriguing and helpful in gaining new customers.
Content marketing is impossible without valuable content, however, what kind of marketing tactics you use content marketing must be a part of your strategies, such as social media marketing or SEO or PR. and many other forms. Content marketing is really the future of marketing.
Content Marketing Examples
The first example is Coca-Cola’s “Share a Coke” campaign. Coca-cola is leading innovation in the content market in the last period that establishes an emotional connection with their broad customers around the world.
The “Share a Coke” campaign lets you customize your drink which you can put your name on the bottle or a friend or lover name. This campaign soon went viral as consumers began posting pictures online with their personalized drinks. We all must take this as a great content marketing and learn from it.
One of the clever examples of the content market is Zomto restaurant that uses humor sense to market for its food also it creates and shares pictures referencing popular culture. Zomato is simple, creative, and entertaining, and it is gaining customer’s attention.
Make A Wish
Make a wish is a non-profit organization and one of the successful content marketing examples that put together unique and special experiences for children who suffer from bad conditions like cancer, leukemia, and such things. The non-profit organization also must make camping and marketing to attract donors.
Make a wish foundation worked with Bay Area to make one kid’s dream come true and this kid was Miles who was fighting leukemia and wanted to be a Batman, so the foundation made his dream come true that made him the champion of a short movie, is not that great!
Also besides that short film, the foundation had an entire digital marketing campaign involving several channels, including social media and that helped them to attract more dinners, so this campaign is very successful.