If you work in e-commerce or just interest in it, of course, you heard about this concepts; C2C (Consumer to consumer), B2B (business to business), C2B (customer to business) and B2C (business to customer). so, what do these mean? here, will focus on C2C.
What is Consumer to consumer (C2C)
It is a category of e-commerce, that connects people to do business with one another. chiefly, it is the business model that facilitates commerce between private individuals. Whether it’s for goods or services. The goal of this category of e-commerce is to enable these relationships, helping buyers and sellers locate each other. Customers can benefit from the competition for products and easily find products that may otherwise be difficult to locate.
In this type, a customer –not a business– sells goods or services to another customer. A more high-tech version of this is the rise of apps like letgo and OfferUp that allow consumers to sell to their neighbors. The most prominent examples of C2C include eBay, and Amazon, which acts as both a B2C and a C2C marketplace.
The process of selling is relatively simple because consumers interact with each other. In most cases, consumers need no marketing strategies because they can offer their products through different platforms online.
Through the internet, individuals have been able to sell their products to bigger audiences over platforms or intermediaries. Intermediaries have also increased consumer-to-consumer interaction, promoting engagement between users. Most websites will let consumers buy freely. However, the seller must pay a fee or commission. The size of the fee depends on the exposure the seller requires.
1- With consumer-to-consumer e-commerce, Users can keep their costs low and get a higher margin.
2- E-commerce means doing business, i.e., buying and selling things, online. so, consumers can trade without having to sell at a store.
3- People can save time looking for the item they need online without going anywhere.