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What Is Affiliate Marketing

There are several options when it comes to affiliate marketing. In fact, becoming a part of affiliate marketing is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. 

What is Affiliate Marketing

It is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service.

Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.

How Affiliate Marketing Works

An e-commerce merchant that wants to be able to reach a wider base of internet users and shoppers may hire an affiliate. An affiliate could be the owner of multiple websites or email marketing lists; therefore, the more websites or email lists that an affiliate has the wider his network.

The affiliate that has been hired would then communicate and promote the products offered on the e-commerce platform to his network. The affiliate does this by implementing banner ads, text ads and/or links on their multiple owned websites or via email to their clientele. The advertisement could be in the form of articles, videos, images, etc., which are used to draw an audience’s attention to a service or product.

A visitor who clicks on one of these links or ads on the affiliate’s site will be redirected to the e-commerce site. If s/he ends up purchasing the product or service, then the e-commerce merchant credits the affiliate’s account with the agreed commission, which could be 5% to 10% of the sale price of the product.

In the case of blogging, a blogger will become an affiliate of a selected company and make money from being an affiliate by placing a link, button or banner within a blog post that will lead the readers to that product or service in order to receive advertising fees when a purchase is made.

When the user clicks that ad/link/ image and chooses to buy the product, the company will be alerted that you were the affiliate that led them to that purchase. As such, you will receive a commission from the company for being responsible for driving traffic and new customers to their website.

Examples of Websites Using Affiliate Marketing

Sometimes it’s a good idea to actually see some success stories within affiliate marketing to truly understand the concept of affiliate marketing. Below there are some real examples of websites that earn thousands of dollars with affiliate marketing.

IMDB.com

The huge online movie database IMDb.com has information on thousands of films, actors, and producers. So there is a great opportunity to link out to merchants who can sell the items that are being researched on the site–specifically DVDs or streaming video.

HuffingtonPost.com

Many bloggers also happen to have published more traditional collections of their writings, which allows for some affiliate marketing opportunities within any of their online pieces. Specifically, affiliate links to online retailers can be included as part of an author’s articles or blog posts.

TopTenSelect.com

This popular product review site reviews different types of products and compiles them into comparison tables and top 10 lists. The site appears to be mainly funded by Amazon Associates. The content on the site is comprehensive and gives the user great advice on what products are worth the money.

Visit This article to know affiliate marketing platforms. 

The Best 15 Affiliate Marketing Platforms and Programs

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