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What are Push and Pull Strategies in Marketing

first of all, Push advertising tries to push products towards customers using big ads to put products into the minds of customers. On the other side, pull Strategies targets the right customers at the right time and pulls them towards a product.

Push strategy

the main idea in this strategy is that taking the product to the customer, in fact, push marketing focuses on taking the product to the customer and putting the product in front of the customer at the point of purchase. This may involve setting up distribution channels and persuading middlemen and retailers to stock your product.

Once their brand has been established, New businesses often adopt a push strategy for their products in order to generate exposure and a retail channel. push strategy describes the work a manufacturer of a product needs to perform to get the product to the customer. 

Now broadly encompasses most direct promotional techniques such as encouraging retailers to stock your product, designing point of sale materials or even selling face to face, that help to minimize the amount of time between a customer discovering a product and buying that product. it includes some tactics like

  • Direct selling to customers in showrooms or face to face.
  • Trade show promotions to encourage retailer demand.
  • Negotiating with retailers to stock a product.
  • Appealing looking packaging
  • Point of sale displays
  • Radio, TV, Email Ads
  • Pay per click ads
  • Direct mail ads

Advantage:

  • produces quick results
  • makes clear statements to customers.
  • It is less concerned with branding, and more concerned with creating instant demand for a new product.

Disadvantage:

  • it can be expensive.
  • only produce temporary effects.
  • it must constantly be reengaged.
  • it does not create long-term customer relationships.

Pull Strategies

Pull strategy

the main idea in this strategy is that getting the customer to come to you, it involves motivating customers to seek out your brand in an active process. If customers want a product, the retailers will stock it – supply and demand in its purest form, and this is the basis of a pull strategy.

A pull marketing focuses on the customer, so should start with the analysis of the product the company wants to sell. The company needs to determine what the product’s key features are and who is most likely to demand it through extensive market research.

 The goal of pull marketing is to get the customers to come to you, where marketers are attempting to pull customers in. Common sales tactics used for pull marketing include:

  • mass media promotions.
  • word-of-mouth referrals.
  • advertised sales promotions. 
  • Customer relationship management.
  • Informational content like blogs to attract people who are interested in similar products or services.

A pull strategy requires a highly visible brand which can be developed through mass media advertising or similar tactics. it refers to the customer actively seeking out your product and retailers placing orders for stock due to direct consumer demand. 

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