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Various Types of Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, it is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.
There are Many types of Digital Marketing we will explain them in this article.

Types of Digital Marketing

Social Media Marketing refers to the process of gaining traffic or attention through social media sites. it involves the use of social networks, consumer’s online brand-related activities and electronic word of mouth to successfully advertise online. Social Media Platforms Facebook, Twitter, Instagram, Linkedin, etc.

Content Marketing a type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts. it focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience drive profitable customer action.

Content Marketing Benefits

  • Increases the visibility of your brand.
  • Develops lasting relationships with your audience.
  • Improves brand awareness and recognition.
  • Creates loyalty and trust, with both your current customers and prospects.
  • Helps you to build authority and credibility.
  • Positions your business as an expert in your industry.

Search Engine Optimization (SEO) the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. it is often about making small modifications to parts of your website.

SEO Top Blogs

  • SEOmoz.
  • Google Search Console.
  • Search Engine Land.
  • SEMrush.

Search Engine Marketing (SEM)  is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results. its the practice of utilizing paid ad campaigns based on keywords.

SEM Types

  • Pay-Per-Click (PPC).
  • Local SEO.
  • Organic SEO.

Affiliate Marketing is an advertising model where a company pays compensation to generate traffic or leads to the company’s products and services. it’s a type of performance-based marketing.it has increased in prominence with the internet age.

Affiliate Marketing Programs

  • LinkShare. 
  • Commission Junction. 
  • ShareASale. 
  • Amazon Associates. 
  • Google Affiliate Network. 
  • ClixGalore. 
  • PeerFly.com. 
  • ClickBank.

Email Marketing is the act of sending a commercial message, to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Types Of E-mail Marketing

  • Cart Abandonment Reminders. One type of transaction email that’s essential for any online store is cart abandonment emails.
  • Time-Sensitive Promotions.
  • Receipts Emails.
  • Sales Follow-ups.
  • Review Requests.

Influencer Marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

Types Of Influencer Marketing

  • earned influencer marketing.
  • paid influencer marketing.

Viral Marketing is a business strategy that uses existing social networks to promote a product. it is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus.

Viral Effect is a fresh thinking, creative company who offer a fun and friendly approach to marketing and PR, principally through social media.


Mobile Phone Advertising is a form of advertising via mobile phones or other mobile devices.  this is done by marketers looking for the best places to advertise inside of SMS messages.

Location-based Advertising Mobile location data can reveal tremendous behavioral insights about consumers and provide real-time and relevant proximity-based information to mobile users by using historical and current data.