What does the user experience(UX) have to do with site ranking, or in other words, how does the user experience affect SEO? In this article, we will provide you with coverage of everything related to the user experience and its impact on the ranking of sites in search engines.
UX and SEO Relationship
By studying the user experience(UX), you can build a better perception of the service, product, or system before creating. You can also see how the design affects the audience and how effective it is for them.
The purpose of the design is to communicate and interact with the audience and make sure the message is communicated correctly to users.
The aim of search engines is to provide a good user experience(UX) for visitors, and in order to do so we must build user-friendly content and we make the necessary improvements to appear in the search results and easy for the search engine to read and access in addition to improving the user experience within the site to make it easier to deal with the site and access to information easily, all these aspects serve to satisfy the user.
So you can not only care about the development of content, you have to work in parallel with understanding and improving the user experience within the site as we have explained it plays a big role in ranking your site in the search results and understanding of user behavior enables you to build the site and content professionally you can attract many customers and based on what you have already done the following:
- Analyze location data to identify user behavior within your site.
- Select the Exit and Exit pages to see what route the user takes on your site.
- Optimize the content with the user’s intention in mind.
- Use the “A / B Testing” process to analyze the performance of your changes.
User Experience (UX) Metrics and SEO
There are 4 elements related to the user experience and are also relevant to the SEO process:
UX- Session Duration
This metric reflects how long a user spends on a site and that data can be easily accessed via Google Analytics. The goal of this metric is to know how long the user spends on your site in order to increase it.
Session Duration Features:
- Create more content per page to maintain user focus.
- Create high-quality content that increases engagement.
- Refer to content-related pages to direct the user to.
Bounce Rate Metric is the percentage of users who exit a site without any action after a single page visit. This is in contrast to the measure of the duration of sessions on the site. Or search, and conversely, if the bounce coefficient is poor it is considered a positive coefficient for your website.
Bounce Rate Reduce:
- Create user-related content related to searches.
- Create a call to action to get users to interact.
- Use internal links to link your pages to each other.
This is a more specific search engine metric that is not related to your site either by design, user experience or by search engine optimizations. It then browses the content of the page and after a short time returns to the search page again to repeat the search process, and this gives a signal to the search engine that the initial result is not required, it changes the results in the search page because:
- That this result is not appropriate for the search question.
- That the information in this result may be incomplete.
After Google has featured snippets of content pages in search engine results pages, it has become easier for users to see feedback on content and read a quick summary of this result before making a decision and entering the site.
Since SEO must be in line with the daily changes in search engines, care should be taken to improve the user experience as it will affect the performance of the site on search engines and business performance as a whole.