Pay Per Click is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. Advertisers are businesses or individuals who use PPC in order to promote their products and services. They pay the PPC network, Adwords, Bing Ads, Facebook Ads to display their adverts on their network. Whenever a visitor clicks on their advert, they are charged money by the network.
Types of Pay-Per-Click
Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when phone contact is generated.
PPC (the cost-per-click model) is still the most widely-used form of paid search, and the two terms are often used interchangeably.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message. it is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Social media advertising is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.
Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups that have been specified by the advertiser.
Retargeting PPC advertising is a staple of many digital marketers, and through effective, it is more significantly more powerful when coupled with other marketing strategies, particularly those that are less focused on direct-response objectives. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cooking visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
Price comparison website advertising is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead of earning money from affiliate marketing agreements.
Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.