There is no doubt that none of us can dispense with his mobile phone. Most of our activities are done through it. This is called Mobile Commerce. so here we discuss Some of the applications of mobile commerce.
Types of Mobile Commerce
1- Banking Mobile Commerce
ICICI Bank has launched iMobile. iMobile allows customers to carry out all internet banking transactions through mobile phones. Customers can transfer funds to ICICI and nonICICI Bank accounts with the help of their mobile. It allows customers to request for a cheque book or stop payment of a cheque through the mobile device. Customers can also pay their utility bills through this facility. It allows them to know their transaction details and payment due dates through mobile phones.
The M-Commerce is very much prevalent in stockbroking services. The user can access the stock market quotes. The share brokers send details about the market trends to a client and offer some tips for trading. After receiving the information, the client responds or gives instructions to the stockbroker. Such transaction takes place either in his form of SMS or call.
The customer by using the mobile can pay from their bank account using mobile commerce facilities. Mobile users can transfer funds between account or receive any information related to finance from financial institutions or banks. Also, a user of the credit card gets reminded from the institution stating the amount of outstanding balance, minimum amount due and the due date.
2- Mobile Commerce for Ticketing
Airline tickets can be purchased through the mobile phone. It also enables users of the mobile phone to get the details of airlines flights by sending SMS. The customer can book the ticket after receiving a reply. Besides the above, movie tickets can also be booked through mobile phones.
3- Mobile for Hotels
Using mobile devices, the customer can reserve for restaurants and hotels according to their needs.
4- Mobile for Healthcare
Healthcare professionals are able to obtain patient information from any location by getting connected wirelessly to the hospital’s information system by using mobile devices. They are able to access the pharmaceutical information of patients and provide better patient care.
5- Mobile Commerce for Information
Mobiles enable customers to get information like sports news or political news of their choice. For example, today through SMS, students are able to check their university results or public examination results.
6- Mobile Commerce for Marketing
In fact, It is easy for business organizations to send text messages to promote a new product or carry out any form of promotional campaign.
7- Mobile for Entertainment
The customer by using the mobile downloading ringtones. it has become a successful m-commerce application. Mobile phone manufacturers and wireless providers are making good money by selling different kinds of customized ringtones.