An influencer is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers and orients marketing activities around these influencers. There are many types of influencers. we will discuss in this article.
Types of Influencers
Celebrity Influencers Many celebrities can drive a ton of traffic and sales to your business. The challenge is that celebrities are also the hardest influencers to connect with. They are the head of the long tail. As such, Celebrities have high demands, because many people are asking to work with them.
Authority Influencers have this name because of their draw towards building their authority. These influencers often write books, do speaking gigs, write articles, host a podcast, do a video series, or write for prominent publishers. Their goal is to build an audience who will listen to them. So if you want to connect with authority influencers, you should do whatever you can to help them increase their authority. authority influencers start side projects, like a startup or a podcast. These side projects are one of the best ways to connect with these influencers. Unlike their main project, a side project does not have a large audience already built up. As a result, there are fewer people pitching them for their attention.
PR Influencers is thought to be the golden ticket for startups. Although media coverage isn’t a major growth driver, the press can be good to kick-start your business and increase your brand value. small PR influencers get dozens of email pitches every day. The good news for you is most pitches are poor.
Connectors are a special kind of influencer. Although connectors often have an audience, their biggest value is not the influence they have over their audience. Connectors value deep relationships and connections. This does not mean that by wanting to introduce someone to a connector will they appreciate the favor. Like any influencer you want to reach out to, you need to communicate the value to them. One challenge is finding these influencers. A connector rarely will announce himself as one. You can’t simply look for his large Instagram account, or how big his blog is to know he’s a connector.
Micro-Influencers are more likely to respond to your pitch because they have fewer requests sent to them. This is why I highly recommend starting out connecting with micro-influencers if you are new to influencer marketing. Micro-influencers do not value anything different than other influencers. Rather, it is easier to woo micro-influencers because they aren’t getting as many requests as celebrities.