In the past, Ranking your page in their results was depending on keyword stuffing. But now, search engines allow you to accurately assess content quality. So, when you produce high-quality content, you give more opportunities to put your page in front of people.
High-Performing Types of Content Marketing
Blogging helps you get visitors’ attention with helpful information and provides content to flesh out your social media presence and fuel your SEO efforts, too.
In fact, Blogging is one of the most popular types of content marketing for small businesses. Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. This can help you make the most of your limited marketing budget by supplementing any advertising with inbound content.
2- Advertising Brochure
Brochures are an effective type of long-form content that businesses can use to provide value for their leads and customers. The key word here is value. it should provide some type of useful information and insight for your target audience about their needs and challenges.
Like many other types of content marketing, it’s not about selling to your audience, it’s about building a relationship with target consumers so that they trust your brand and come to you when they’re ready to make a purchase.
3- Social Media Posts
Of course, Social media platforms like Facebook, Twitter, and Instagram help businesses reach new audiences and nurture relationships with customers. The content of your social media posts plays an important role in how your company engages new leads and existing customers.
Social media posts can be used to help new leads discover your products, alert consumers to sales and promotions, and provide leads and customers with additional information about your products.
Infographics are a visual content marketing that helps businesses educate their audiences and provide useful information that can add value for leads and customers. This format helps viewers better visualize data such as statistics so that they can have a better idea of why something is valuable or how something works.
The video is a great content marketing tactic for small businesses because it provides such an appealing return on investment. Consumers today are viewing more video content than ever before.
In fact, one-third of all online activity is spent watching video content. This fact makes video one of the best types of content marketing for reaching and engaging your target consumers, no matter what industry you are in.