The concept of content marketing became widespread in the digital marketing field. this type of marketing has a great effect on the customer because it attracts the customer and help in building a brand name. it has many types of metrics we will discuss the content marketing metrics here.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and to drive profitable customer action.
Types of Content Marketing Metrics
Social media are now widely distributed among people, through which people share their interests and what they love and communicate with each other.
The vast majority of social media platforms will give you the information required through built-in analytics systems, while other platforms may require the use of third-party tools.
Buzzsumo is social media analytics and curation tool for content marketers. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. it can help you identify which topics and articles are most shared.
available tools to you depend on what you are looking for and what platforms are used. you should only use the platform that you feel completely satisfied with. Otherwise, you may not get the full value of the product.
In order for a website to have a steady flow of traffic, you need to learn more about this traffic. Where is the main source of traffic? Are there any improvements you can make with regard to content marketing? This will help you make adjustments if necessary.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. It provides the most accurate data regarding traffic sources, user behaviour and acquisitions.
You can ensure that you can retain customers and make new relationships with new customers. Take a look at your returning visitors and see what kind of content you’re interacting with. This will help you set up a successful marketing campaign that achieves its goals. Communicate with your readers regularly through comments, messages, or others.
It is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
It’s important to write appealing meta titles & descriptions that catch the attention of the searcher. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank. A remarkable CTR is not only the most important thing in AdWords, but it is also extremely important for other marketing channels.
You should follow the comments you receive from your customers. To remove any unwanted comments, you can use original feedback to design content that relates to your audience’s needs.
They are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. you should look as to what kind of sites are linking to you, and how you can ensure that your content is worth citing in the future.
Time on Page
It is simply the average amount of time all users spend on a single page. The result is that “time on page” is an average taken from only the non-bounces for a page, which is a smaller sample size than actual hits for a page. if you have a page of content that viewers stay on for some time, then it’s likely that you have some killer content on your hands, and should use this as a guideline moving forward.
It is a term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. it can be due to the content. Other instances can be due to the poor user experience or slow website load time.
Email Opt-In Rates
It refers to the percentage of site visitors who subscribe to your email list. As an example, if you had 100 visitors visit your website or landing page and 20 people subscribed to your email list, then you would have an opt-in rate of 20%. There is a number of email marketing software providers, such as MailChimp, AWeber and Constant Contacts that can bring your email marketing & tracking efforts to the next level.