Naturally, It’s hard to find a single media channel that is intended for all audiences. So, we should take a look at Types of Audience in Social Media. Of course, Knowing the differences among your audiences and engaging with them authentically is your first step in marketing.
Types of Audience in Social Media
Research shows that a small number of active influencers accounted for a disproportionate share of total recommendations. Of course, They’re a vital group to incorporate into your social strategy. Influencers are those individuals in a community who affect purchase decisions, due to influence, position, knowledge, relationship, or authority.
Don’t believe it’s all about follower count, if they aren’t relevant to the audience you’re trying to reach, then they won’t be an asset to your social strategy. There are also the citizen, or industry, influencers to be found in audiences that are hyper-focused on a specific niche or community.
2- Brand Advocates
Brand advocates are individuals that spread positive word and messages about a brand or product to other people in their network. They’re different from influencers in that they do not necessarily hold the power to influence purchase decisions within their community or industry. Nevertheless, they are an important component of word of mouth marketing.
85% of fans of brands on Facebook recommend brands to others. And since 92% of consumers trust recommendations from other people, even if they don’t know them personally, over promotional content that comes directly from brands, it’s important to use that leverage.
3- Customer service Advocates
Customer advocates are similar to brand advocates in that they are also individuals that spread word of mouth about a brand. The difference, however, is that customer advocate are not only satisfied with your product but with your customer service as well. Not only is it important to have a good product, but you must also build good relationships with your customers.
In fact, the positive experiences customer has a magical power. Customer advocates can be the best referral business you have, so be sure to engage them. They’re the champions that will drive the best word of mouth about your brand.