Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Chinese, Japanese, and Korean. Twitter can be used in business so we will discuss steps for using Twitter.
Twitter User Guide
Define success and set goals
This will make it easy for you to evaluate progress and prove a success. For example, if your objective is to provide your sales team with high-quality leads through social, your goal might be using Twitter to drive 30 email sign-ups per month. The more common goals for Twitter include
- Increase direct sales.
- Become a customer support channel.
- Increase brand awareness.
- Track industry trends.
Research the competition
Identifying the competition is a no-brainer. For others, there may be some work involved, especially if your business isn’t localized and offers products or services online or internationally. Gathering information about your competitors’ strengths and weaknesses on social is critical. and then use this competitive analysis template to design a social marketing strategy that will leave your competitors in the dust.
Identify your target audience
A well-crafted buyer persona allows you to personalize your marketing on a large scale by humanizing core target groups of your customer base. Even more important, personalized marketing is something your customers expect. to create buyer personas you must follow these steps.
- Do thorough audience research.
- Identify customer pain points.
- Identify customer goals.
- Understand how your brand can help.
- Turn your research into buyer personas.
Audit and take charge of your Twitter accounts
Depending on the size of your company and your goals, you may want to use a single Twitter account or multiple accounts for different departments or functions. If multiple people in your organization are already using Twitter, auditing and consolidating existing accounts is key. you could audit your account by these steps.
- Log in to your account on Twitter’s website: twitter.com.
- Click on your avatar in the top right corner of the page to reveal the Profile and settings menu.
- Click Settings and privacy.
- Click Your Twitter data in the list on the left side of the page.
- Type in your password to confirm.
Integrate Twitter with overall social strategy
Teams working in large organizations can find themselves working in silos. If you find this happening to your social marketing team, make sure you keep tearing down those silos and stay connected to other teams. Their work can be a rich source of information and assets to share with your followers. And they may be gathering insights that can open up new opportunities for your Twitter strategy.
Keep your Twitter presence unique
Each network has its own unique characteristics and user base, so while applying the same strategy to multiple networks might seem like a shortcut, it might cost you more in engagement and authenticity than it saves you in time and effort. Nail your strategy on one network at a time, keeping it unique and fresh. to Build Your Twitter Presence you should follow these steps.
- Optimize Tweet Buttons On Your Blog.
- Track Tweets That Link to You.
- React and Engage.
- Optimize Your Tweets.
- Do Hashtag Research.
- Follow 50-100 people in your niche each day.
- Attend Live Twitter Events.
Tips for Small Businesses
Use social monitoring to find customers
Social monitoring is tracking what people are saying about you online. It can be used to find new sales leads, track customer sentiment and even check in on what your competitors are doing. it Social monitoring is tracking what people are saying about you online. It can be used to find new sales leads, track customer sentiment and even check in on what your competitors are doing.
Take advantage of native Twitter media
Twitter favors media that is uploaded to its own platform oversharing from another. If you have a photo that you want to share, it’s better to upload it than to post a link. Twitter photos and videos receive a larger preview treatment while photo links have smaller ones. A native video may automatically begin playing for a user while a YouTube link still requires someone to click through.
Reuse & repurpose your content
Make it easier on yourself by repurposing your existing brand content. Due to the nature of a fast-moving timeline, a Tweet doesn’t last very long on Twitter. This means that your followers might not have seen what you Tweeted even five hours ago.
Set aside time for content sourcing
Your content does not have to be solely branded. Separate your content sourcing and your scheduling time. Content sourcing includes finding relevant industry news, blog posts and learning industry trends. The Find Content feature highlights the viral pieces of content in the major industries. Use this to see what people are talking about, how popular it is and compose without ever leaving the window.
Decide on your brand voice
that is what will make you stand out from the crowd and compete with the bigger brands. Our guide here will help you develop your unique brand voice. This strategy only takes commitment. You don’t need to Tweet often, you just need to stay consistent.
Match your profile page to your goals
This may sound like a generic Twitter tip but it’s especially important for small businesses. You can put your shop link into your bio or pin it to the top of your profile page. Don’t forget that your cover photo and profile photo provide ample room for you to get your message across.