Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. it encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
There are many tools used in digital marketing, we will explain the top 10 of digital marketing tools in 2019.
Top 10 Digital Marketing Tools in 2019
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. it is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.
Google Keyword Planner is a free Google Ads tool for new or experienced advertisers that’s like a workshop for building new search network campaigns. You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
SimilarWeb is a website which provides web analytics services for businesses. The company offers its customers information on their clients and competitor’s website traffic volume; referral sources, including keyword analysis; and website “stickiness”, among other features.
Facebook Audience Insights The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. Facebook usage, How frequently are people in your target audience logging onto Facebook and what device they are using when they log on.
Buzzsumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well. it is a research and monitoring tool. to Find content that is most shared on social media channels you can enter your own domain or another domain, and see what has been shared socially. Track competitors and do an analysis based on their content.
Hootsuite is a social media management platform. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.
MailChimp is a marketing automation platform and an email marketing service. The platform is a trading name of its operator.
Moz is a software as a service company based in Seattle that sells inbound marketing and marketing analytics software subscriptions.
HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin, as well as analyze their results and engage with their community.