E-commerce is one of the projects that has gained great popularity and acceptance among the people, as the number of people who want to be their own boss at work and the sole responsibility for their future has increased.
There is a lot of information that you need to know before starting your e-commerce project. Here, it becomes necessary to develop a clear work plan so that it can arrange priorities and identify the necessary resources during the development of the project plan
What are the success factors of an e-commerce project?
- Amazing and impressive web design.
- Outstanding customer service.
- High quality pictures to display the products.
- Unique sale offers.
The first step in creating an e-commerce project
1- Find the right product
You have to think of specific products that attract the interest of a particular audience. Try doing the following:
List the potential products you might want to sell in your online store.
Think of products that interest you, your family members, or your friends. You can ask them what they might want to buy from an online store.
Check out the different selling sites on the internet such as Pinterest, Etsy or even Instagram, or selling pages on Facebook.
2- Find other e-commerce business around you
Here are some of the things you should focus on when researching your e-commerce competitors:
What is their business model?
Do they sell different products or do they focus on just one product?
What social media platforms do they use in marketing their products?
What is their target market?
How do they market their products (paid ads on social media platforms, SEO techniques, email marketing, etc.)?
How interactive is their audience with them and how loyal to them?
Answering these questions will give you a general idea of your competitors and help you form and build a solid business plan that will ensure you achieve the success you aspire to.
Step Two: Build Your Online Store
After you have chosen the products you want, and done the necessary research and investigation about your competitors, now is the time to actually start building your online store with the following steps.
1- Choosing the right content management tools
Take care of the following in this regard:
Choose a topic that fits your target audience.
- Set prices that reflect the success you aspire to achieve.
- Choose a unique name for your store that your customers will always remember.
- Design a unique logo…Remember that you can be creative and creative without any limits.
2- Verify the order and purchase process
Make sure to test the ordering and purchasing process to make sure it runs smoothly and without any issues.
Eliminate any secondary steps that may prolong the buying process.
Focus on requesting only the information necessary to complete the payment process and ship to the customer’s address.
3- Market your store and products smartly
Reinvest your profits
Set reasonable prices for your products
Focus on short-term marketing strategies
Step Three: Make Your Online Store Successful
1- customer service
Excellent customer service is an important factor in ensuring the long-term success of your business. So be sure to provide appropriate self-service content, and a detailed FAQ page.
2- Optimizing the conversion process
Be sure to improve the customer journey in your store, and increase the percentage of conversion to the purchase process, by:
Offers and discounts for a limited time.
Reminders of Incomplete Purchases Cart Abandonment Email.
Retargeting campaign targeting customers who have previously visited your store without purchasing a product.
3- Improve your online store
Take care of the following:
Increase your website speed.
Use a smooth navigation bar between the pages of the site.
Create attractive product pages.
Show similar or related products.
Ensure that your website appears appropriately on mobile screens.
Improve the search feature in the store.
4- Good inventory management
Always look for new products that keep bringing traffic to your online store. And don’t just rely on a specific set of products to make all the profits.