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The Psychology of Color in Marketing and Branding 2019

Marketing has vital importance to any business. It is the key process of researching, promoting and selling products or services to your target market. so any business needs to brand itself, which is one of the most important issues
relating to color perception. 
Psychology of Color is one of the most interesting aspects of marketing, today we’re going to cover a selection of the most reliable research on color theory and persuasion.
In this essay, we will introduce colors, their indication, and examples of color brands.


 Red creates urgency utilized during clearance sales. it is the color of fire and blood, so it is associated with energy, war, danger, strength, power, the determination as well as passion, desire, and love. Red is a very emotionally intense color.
In advertising, red is often used to evoke erotic feelings. it’s mostly used on impulsive shoppers. It’s
used on CNN, Youtube, and Netflix. 62-90% of shoppers make snap judgments based on the influence of this

netflix appyoutube appCNN


represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence. The color blue has positive effects on the mind and the body. The most common color used by conservative brands looking to promote trust in their products. it’s used on Facebook, Twitter, Linkedin.

facebook logo  twitter logo

This is the color of sophistication, mystery, power, control, luxury, confidence, and strength. It’s the color used to sell sleek items, and brands sold to those who like reserved brands. It is a prominent and internationally recognized color, and its best used
when you want to create a sterile or institutionalized feeling in your store. it’s used on Adidas, Nike, Apple.

Apple logoNike logoadidas logo


This is the color of complete and pure, making it a perfect example of purity, innocence, cleanliness, and peace. White is mostly used to add breathing space and open up a crowded area. It’s the most common color used by marketers when advertised discounts. White is the best color to use when you want to create contrast on your shelves in an outlet. it’s used on Google.

google logo


This is the color of happiness and optimism and creativity. This color stimulates mental process, encourages communication, strains the eyes but also increases cheerfulness. it has one of the longest wavelength making it one of the most psychologically compelling colors. It’s also very visible and draws attention to itself.it’s used on snapchat, IKEA, Nikon.

snapchat logo   ikea logo      nikon logo


 this is the color of balance and harmony. Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green encourages a balance leading to decisiveness it’s
used on Android, 7UP.

7up logo    android logo


The combined energy of red and yellow is what gives orange its valor. orange can trigger a sense of caution. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers. it’s used on Orange, Amazon

amazon logo     orange logo


This is the color of royalty, wisdom, and respect. it has a more feminine energy, bright purple is associated
with richness, and dark purple represents sadness and frustration. Stimulates problem-solving and creativity. it used to promote beauty products. it used on Yahoo, Cadbury.

yahoo logo    cadbury logo


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