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4 Different Parties in Affiliate Marketing

Affiliate marketing is an online strategy where people are incentivized to promote your product or service. It’s a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. All of the referrals are tracked using cookie technology so that commissions and affiliate payments can be automated.

There are 4 different parties of affiliate marketing

1– Publishers

The party that promotes the product or service and receives a commission on sales (bloggers, website owners, Instagram influencers, YouTubers). It also is defined Affiliates who can also range from single individuals to entire companies.

They’re the middlemen that connecting the customer to the product or service. They creating the marketing funnel that includes the ads, landing pages, and whatever additional means necessary to persuade the customer into making a purchase or signing up.

Their job is to:

  1. Find products to promote (Offers).
  2. Find potential customers (Traffic Sources).
  3. Create marketing material (Ads, Landing Pages, etc.).
  4. Optimize (Test different parts of the campaign) until it becomes profitable.

2- Network

Affiliate networks are marketplaces for products or services that companies are trying to sell. Networks serve as the middleman between affiliates and the product/service owner. You can log into an affiliate network and find hundreds of offers to promote.

Affiliate networks are optional. You can always work directly with the advertiser or merchant. Sometimes they have their own internal affiliate program that you can sign up with directly. But it’s easier to go through an affiliate network when you’re starting.

Shortly, an affiliate network is the middleman who connects advertisers with publishers, provides the tracking technology, and processes commission payments “Commission Junction or Shareasale”.

3- Advertisers

Sometimes is called as merchants, This is the company that owns the offer. Every company has a marketing team, but affiliate marketing is a way for them to get more sales with low risk. The advertiser only pays when the affiliate sends a conversion.

Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. it creates the product. It can be a big company. there are companies who don’t have a marketing department and rely 100% on affiliate marketers for sales. They focus on their strengths, and they outsource the marketing to guys.

4- Consumers

These are the end-customers who purchase the product or service. is the person who ultimately buys the product or service from you the affiliate. This part that makes the affiliate system go round؛ Without sales, there aren’t any commissions to hand out and no revenue to be shared.

The affiliate will try to market to the consumer on whatever channel they see fit, whether that’s a social network, digital billboards or through a search engine using content marketing on a blog. Whether the consumer knows that they are part of an affiliate marketing system or not is mostly up to the affiliate.

Some affiliates choose to let their consumers know and more and more about their marketing being incentivized financially, They let the tracking system work in the background, where the customer can follow the purchase process just as usual and the affiliate still ends up being paid a commission.