Undoubtedly, a successful branding process can transform your business from a small player into a successful competitor. it is one of the most significant things you can do for your new or existing business.
1- Determine your target audience
The first step in your branding process is to determine the target audience that you’ll be focusing on. to receive the expected results, the company has to set the priorities and values at the start point so that the crew working on branding could see which way to go. They do not necessarily need to be defined and used for all the cycle of brand existence. The goals can be modified later during a creative process but it’s vital to have some directives in the beginning.
You can’t be everything to everyone, right? so, when brand building, keep in mind who exactly you are trying to reach. You’ll tailor your mission and message to meet their exact needs.
The key is to get specific. Figure out detailed behaviors and lifestyle of your consumers. Designing a brand without this knowledge is like drawing a portrait from a photograph. You can do the copy quite right but the work won’t have emotion in it.
2- Establish a brand mission statement.
Before you can build a brand that your target audience trusts, you need to know what value your business provides. you’ll have to craft a clear expression of what your company is most passionate about.
The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building strategies. everything from your logo to your tagline, voice, message, and personality should reflect that mission.
3- Market research
When the goals are set and a company’s personality seems clear, designers go to the research work. This step is essential in your branding process for all kinds of designer’s job, be it a logo or a mobile app. The research helps to immerse into the environment of the future brand and comprehend the peculiarities which may influence its success.
Research your main competitors or benchmark brands. Study how they have effectively, and ineffectively gone about building a brand name. you should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well. the goal is to differentiate from the competition. Convince a customer to purchase from you over them! think about how to make a brand stand out.
4- Logo design
Some people often mistake a logo for a brand but it is only one stage in a branding process. However, it would be wrong to underestimate the role of logo design. It is the basic mark of brand identity, the most prominent symbol of brand image and the foundation of an effective marketing strategy enabling its connection with the target audience.
5- Set brand style
When the logo is ready, the color palette is chosen, and other visual elements are prepared and unite them into a harmonic corporate style. Various attributes can become a branded item depending on a type of a company.
6- Be your brand’s biggest advocate
No one knows your brand better than you, so it’s up to you to spread the word. So, once you build a brand that works for your small business, you and your employees are the best advocates to market your brand.
When hiring employees, ensure that they are a culture fit, aligning with the mission, vision, and values of your brand. encourage employees to establish a personal brand that aligns with your company branding, further strengthening reach.
Finally, give your loyal customers a voice. Encourage them to post reviews, or share your content.