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Sponsored Content Vs Native Advertising

Because of widespread digital marketing in last years. some words appeared on stage such as ” Sponsored Content” and ” Native Advertising”. In this article, we will discuss the difference between sponsored content and native advertising.

Sponsored Content

It is an announcement via the internet using social platforms. it used to advertise your product via the internet. it has some examples we will discuss as follow.

Sponsored Content Hub can host trademark, regular content, social media content, documents, and lead forms.

Sponsored Listicle used to introduce a list of things and make an advertisement for your article. you should follow these steps.

  • Define the topic to match your buyer persona’s needs.
  • Collect relevant and accurate information.
  • Create a catchy title, since this is what will grab readers’ attention.
  • Define the number of items and the format of your listicle.

Sponsored Video using videos to advertise your product by produce attractive video. influencers use video to increase the number of followers and subscriptions.

Sponsored Series making a series of content to explain the uses and benefits of your brand. you could use infographics or something like.

Sponsored Article you could make a sponsored post to any community to get more engagement and have more reach.

Native Advertising

It is paid way to make advertising. it is founded on social media platforms and websites also. it can be as follow.

In-Feed Ads new Ads format used to increase your website and improve the user experience.

Promoted listings type of ads allows the merchant to put its products and show them to become easy for the user to search among them.

Content Recommendations can be useful for websites. to approach content recommendations you should follow some steps as follow.

  • Most Popular Content.
  • Adding Context.
  • Understanding Behavior.
  • Personalized Recommendations.

Marketers turning to native advertising because consumers look at native ads more than display ads. it increases in purchase intent, and the visual engagement with native ads is the same. Native ads are brand exposure cloaked in editorial content, so they don’t tire out the audience. As long as the content is relevant and interesting, native advertising engages the audience.

While native advertising refers to a single and specific way for marketers to distribute content, content marketing refers to a larger practice of advertising and content distribution as a whole. As explained above each of them has types methodologies different from each other. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.