75% of car buyers and 68% of service customers say internet research, including social media and review sites, was the most helpful medium when selecting a car dealership. so, marketers can’t ignore this aspect, especially in Car Dealerships.
Social Media Ideas for Car Dealerships
1- Choose Your Platforms
Don’t just sign up for all platforms just because you can; focus on the ones that will help you sell your inventory. Facebook and Instagram are two great ones to start with. Facebook has remarkable tools for targeting specific audiences, especially with 84% of your consumers on Facebook. You can narrow down these selects to geographic areas near your dealership, by vehicle type, gender, consumer interests, and more.
This gets your ads in front of the people most likely to buy from you. Also, Instagram is an obvious choice because of its focus on pictures, you can attract business by showcasing your new vehicles.
2- Video Marketing with YouTube
According to Force Marketing, 84% of car shoppers plan to watch the auto video the next time they are in market for a car. Car consumers are seeking information on model comparisons, safety features, connected devices, walkarounds, and other content to help them make a decision.
3- Story Telling
Storytelling on social sites is a perfect way to interact with your audience to develop relationships and brand loyalty. Use social platforms as a conversation channel rather than an advertising channel. Share experiences and humanize your brand. post videos of staff members, Share pictures showcasing your support for local charities.
4- be Committed
Whatever social media ideas for car dealerships you choose to implement, make sure you stick with it. A social media account that has only a few posts from months ago won’t do much to drive business. Shift your strategies if something isn’t working but ensure you stay active and dedicated to your online communities. Being active is the number-one best practice on any social media platform.
5- interact with customers
Social media is a great way to have direct contact with your shoppers, whether on Marketplace, chat or on a publicly visible page. Set up polls, questions, and contests to invite engagement and interaction. Make sure to answer any customers reaching out to you over social quickly, a lot of people prefer this media over phone or email. of course, prompt responses go a long way toward building trust.