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Best Social Media Analytics Tools For Marketers

You’ve requested absolutely everyone and each question device for the nice social media analytics gear and also you’re nevertheless uncertain which to apply. And you don’t have the money and time to waste the usage of a device most effective to discover afterward that it doesn’t in shape your desires. Whether you’re asking different entrepreneurs or looking on Google, it is able to be pretty perplexing with each emblem making attractive guarantees. We will show Social Media Analytics Tools that help marketers.

Social Media Analytics Tools


Keyhole excels at 4 key matters:

  • Getting you within the minds of your clients.
  • Simplifying your reporting so that you can without difficulty percentage consequences together with your crew.
  • Showing you what draws your customers’ interest.
  • Saving you a large quantity of time as you don’t need to move slowly one of a kind social systems searching out.
  • you’re a great deal wished social analytics.

These are crucial capabilities to appearance out for while making social media analytics software program comparisons.

With Keyhole, you get to look at the range of impressions, attain, posts and engagements that sure debts or hashtags have become. You also are capable of pick out key influencers who get the very best engagement costs and the wide variety of fans in unique industries and attain out to them proper from the device.


AgoraPulse is a social community and moderation tool that helps businesses manage all their social network profiles. AgoraPulse also comes with tools to help you gather critical data like statistics and reporting to help you gain high-quality insights, devise and execute effective social media campaigns.

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.


Brandwatch is a social media monitoring company headquartered in Brighton, England. Brandwatch sells three different products: Analytics, Audiences, and Vizia. Brandwatch Analytics is a “self-serve application” or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyze their brands’ online presence.

Using this tool, you can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information.

brand mentions

Brand mention is the latest buzz in digital marketing, which is not only important to SEO but is redefining the ways in which Google measures the brand authority. These brand mentions are usually published in the context of reviews, complaints, feedbacks of happy customers, and posts which educate your audience. 

BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web.


Meltwater is a software as a service company that develops and markets media monitoring and business intelligence software. Meltwater helps you quantify your PR impact, determine your brand’s share of voice in your industry, connect with relevant influencers and ultimately showcase your results.

As the global leader in Media Intelligence, Meltwater offers multiple software solutions which analyze billions of data online. … Founded in 2001, Meltwater operates 56 offices in 27 countries, all of which provide over 26,000 customers with a global service with local expertise.


A single customer can make a review of your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire. 


TapInfluence is a startup company headquartered in Mountain View, California. It provides cloud-based influencer marketing software.  Influencers have used years to earn the trust of your audience and can easily promote your products to them. So, without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.


Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube. 

Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currently allows you to manage: Twitter.


Global brands like Taco Bell, Coca Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions. It provides all the social media insights you need to intuitively keep your brand-customer friendly.


Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today’s social-centric marketplace. 

This tool also helps you manage your global social media teams. That is, if you have social media teams in more than one country, this tool helps you manage them all from one platform.

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