Female and Male interact differently with online shopping. If you work in an industry that sells things to only one person of both sexes, it makes sense to sharpen the marketing and website design to align with this type. While some numbers don’t indicate a big difference between the two. We Will Show Some Female and male shopping habits around the world.
Optical Design Effect on Marketing – Shopping Habits
Female and Male see colors differently because of a number of environmental and biological factors. It makes sense to have your site design and themed male or female friends if you’re trying to win a particular gender.
From a recent study of 232 people from 22 different countries, it was found that blue is the most common color of the sexes, while orange has proved to be unattractive globally. The similarities stop there, however.
A large number of females showed allegiance to purple (24%), while no male males listed purple as their preferred at all. In addition, men preferred bright colors, women were more mature.
Finally, men reacted more positively to shaded colors (colors to which black was added), while females preferred tints (colors to which white was added).
Gender again plays a big role in online shopping habits. Gender, Shopzilla survey from June 2013 showed that males are more likely than females to make a purchase from their desktop or laptop (87% to 82%), while females are more likely to use a mobile device to complete the payment (18% to 14 %).
What this means is that you need an effective mobile web page if you are going to win female customers. Make sure you can easily browse pages, search for items, and swipe from a mobile device.
The same study also states that women were more keen to make sure they had the best available price (77% to 74%). You can take advantage of this by showing price comparisons on the page when the price stands above competitors.
It’s helpful to know the most popular social media sites for each gender where you can shift your marketing resources accordingly.
Taken from the 2012-2013 Pew Research Center report, both genders have a significant presence on Twitter and Facebook. However, 72% of all Internet-enabled females use Facebook, compared to 62% for men.
The proportion of numbers is tougher for Twitter, where men outperform a larger presence (18% to 17%).
Pinterest, in particular, experienced the largest gap between males and females, with 25% of women online, compared to 5% for men only.
So, to summarize, social media marketing for women and men works well on Twitter and Facebook, and Pinterest is a great way if you work in a popular industrial sub-field.
Right Marketing Plan
Once you have designed your website, the next big step is to attract people to your website and keep them happy as customers. A Shopzilla e-commerce survey found that men and women respond differently to marketing strategies. If you’re in the male-dominated e-commerce industry, you want to invest in paid search and SEO campaigns.
Men usually like to search for products before buying, and SEO can increase your website’s ranking on the search engine results page. At the same time, you can continue to capture consumer attention with search engine ads that appear in the results page columns.
If you want to become an educator too much, you can put forward redirected search engine ads, which help you attract and engage consumers after your visit. Retrieved ads create an ongoing promotional experience, which ultimately increases your conversion rate.
If you are trying to win in a women-based sub-industry, marketing is a little different. Women are more responsive to marketing emails, so investing in an email marketing system suits you better.
The best time to send messages online is around the middle of the afternoon when work begins to crumble and after dinner because that time is usually spent on relaxing. In addition, coupons play a big role in motivating women to shop. 77% of respondents found that pricing is important when it comes to making a purchase.
Women will try hard to find as many ways as possible to cut costs, and you should play on it. These vouchers do not have to be direct discounts.
You can offer free shipping, special offers, and other small creative surprises.
The good thing about these two marketing methods is that they are easy to combine since you can send emails filled with coupons.