As an employer, one decides to focus on improving search engines to bring traffic to their website. After you’ve improved your site for weeks or months, your site starts to rise in the ranking, but still, stuck on the second or third page. No matter how difficult the attempt is, the site fails to take place on the front page. In most cases, this happens because of some common and simple SEO errors that you tend to commit.
The Most Common SEO Errors You Should Avoid
SEO Errors- Choose Wrong Focus Keywords
Optimization is a keyword you wish to categorize your website. It, therefore, becomes very important to choose the right keywords. The biggest mistake in keyword selection is the lack of interest in search engine preference for long keywords.
Although you can identify your products in a certain way, it is very important to understand how potential customers can look for them. It is therefore very important to conduct a thorough and comprehensive search before improvement.
You can use tools like Google Trends, Google Keyword Planner, SEMrush, and Uber Suggest to find common and sufficient keywords.
Use Keyword Stuffing
You may be fooled into believing that using your targeted keywords in each sentence of your content would help raise your ranking. In fact, this activity is called keyword stuffing and your search engines have penalized your site, considering it undesirable. Which means it hurts your SEO performance.
Practice Keyword stuffing makes your content useless to the public. Google uses a special so-called latent semantic indexing (LSI) that can identify your content without having to repeat your targeted keywords.
Posting Non-original Content
The next big mistake you can make relates to the quality of your content. Previously, repetition of texts was a common practice but search engines today penalize your website if you follow this practice.
Copy and plagiarism are one of the biggest SEO errors. Duplicate content has no value. Today there are many tools available on the web that help shape text.
But instead of copying content from different websites using these tools, it’s a good idea to invest your time in creating original and informative articles.
Do not Invest in a Suitable Mobile Phone Experience
SEO is not just about content and keywords. The quality of your website also plays an important role in search engine optimization. Especially its performance on mobile devices is extremely important.
Google and other search engines can tell if your website is convenient for phones. If not appropriate it can hurt your rating on the search engines. Also if your website load time is slow, your SERP rating will below. It is therefore recommended to use tools such as GT Metrix and Pingdom to identify speed problems on your website and how to fix them.
Forget about Analytics
The only way you can track whether or not SEO techniques are working is to track their progress. Many marketers will not care about analytics figures This is one of the most common SEO errors.
Preparing and reviewing analytics regularly is essential to keep track of your optimization results. You can use tools like Google Analytics and Google Webmaster Tools to analyze and get to your website.
With these tools, you can monitor how your optimization works and whether your strategies work or not.
Sacrifice The Role of Content
While most bloggers rely on content to grow their blog, there are those who choose to focus only on design. It’s true that if your site is not attractive, some visitors will not be attracted to your website.
However, if you are using too many graphics or images, this will cause the page to become jammed, eventually slowing it down. Many sites tend to use a lot of images and visual media and quickly sacrifice the page for animation and sounds. It also prevents search engines from crawling your pages at a faster, desirable rate.
Ignore Configuration for Local Search
If you offer your services to customers in a particular city or region, it is extremely important that you learn and focus on local search. Most search engines, including Google, explain it a bit differently from the more global keywords.
The first step you need to take is to include region-specific keywords in the page titles and meta tags on your website. You’ll also need to include your business address and phone number on your pages, which will help you view local search results.
Finally, it’s also important to list your business on Yelp, Google Places, Merchant Circle, Foursquare, and other local review networks.
Focus on The Number of External Links on Their Quality
There are a lot of easy ways to get a great number of links to your website but your focus should be more on quality rather than quantity. A single link from a highly admired blog can improve your ranking in search engines with more than hundreds of low-quality links.
Obviously, it’s hard to get that link, which is why search engines take great care. Links from high-quality search engines help search engines measure the quality of your website.
You should focus on getting links that are relevant to your domain and do not contain too many outbound links. You can also use tools such as SEOquake to know the power of the range and strength of incoming links to the page.
Do not take advantage of the great design of the site in building links
Does your site have a distinctive design or is it based on famous templates?
There are many CSS designs that show your site differently and new so you can then connect with blogs that provide a service to evaluate the designs of other sites and ask them to evaluate your site. If your site is a unique design you can send it to many sites and gain external links which helps you to enhance and improve your site in the search engines.
Buying backlinks can help you get a short-term payment but you still have a high risk of doing so. These links are sometimes flagged by Google search experts. They can identify these links because Google looks for suspicious linking patterns every day.
For example, if you purchase a few hundred links pointing to your website in one day, some links are likely to be marked as “irregular linking activity.” Also, links from unrelated categories appear to be suspicious.
It is recommended to follow the old method of manual linking. It will help you develop your site at a steady pace. The results will be useful over a period of time.