Marketing research methods are primary and secondary both are very important in marketing research also it is important in collecting information about the target audience to help you to develop your product to suit the needs of your customers and in this article we will deep dive into the topic of secondary marketing research methods.
What is Secondary Research
Simply it means using outside information collected by government agencies, industry and trade associations, labour unions, media sources, chambers of commerce, and survives. It’s usually published in pamphlets, newsletters, trade publications, magazines, and newspapers.
Secondary Marketing Research Methods
An easy and simple way is to collect secondary data from the engine optimization on the internet such as google chrome or firefox or any other engine. Data is readily available on the internet and can be downloaded at the click of a button, and totally free.
Government and nongovernment Agencies
The secondary data can be collected from the government and non-government agencies, such as US Government Printing Office, US Census Bureau, and Small Business Development Centers have valuable and relevant data that businesses or organizations can use.
This method of collecting data for marketing demands money for subscription and association fees and Commercial sources include research and trade associations, such as Dun & Bradstreet and Robert Morris and Associates, banks and other financial institutions, and publicly traded corporations.
This method of making marketing research is very because it is coming from trusted sources
such as research conducted in colleges, universities, and technical institutes than virtually any sector of the business community.
Libraries are another trusted source for researchers. Public libraries have copies of important research that were conducted earlier. They are a storehouse of important information and documents from which information can be extracted and collected to be able to use it in defining your customer’s behaviours.
How to Make a Secondary Research
Above we discussed the Secondary Marketing Research Methods and now we will provide with tips that can help you in conducting secondary research to help you to understand your consumer’s behaviours and needs and improve your products.
Determine the Topic of Research
Before you start conducting secondary research, identify the topic that needs research, that will make it easy for you to make your searches in a fast period of time.
Determine Research Sources
After you determine the topic of your research narrow down on the information sources that will provide the most relevant data and information applicable to your research.
Collect existing data
Once the data collection sources are narrowed down, check for any previous data that is available which is closely related to the topic. Data related to research can be obtained from various sources like newspapers, public libraries, government, and non-government agencies etc.
Combine and compare
When you collect the data combine and compare it for any duplication and assemble data into a usable format and you have to make sure that you collect data from trusted sources because incorrect data can hamper research severely.
The last step is analyzing the data that you collected and find out how to benefit from every single information you gathered to help you with the purpose of your research.