Retargeting website visitors is simply a type of ad that allows your ads to follow your visitors on the Internet after you exit it, and help you communicate your message in a more specific way because you are targeting a segment with special specifications and have already dealt with you, trying to reach them through advertising spaces in sites Other social networking sites.
Retargeting can improve your conversion rates, increase brand recognition, and improve your return on investment, rather than having to show your products to viewers who are not primarily interested in the product.
Ways of Retargeting Website Visitors
Target visitors who abandoned your shopping cart or shopping cart: If you are losing the number of visitors who leave your site and abandon the shopping cart, re-targeting ensures that you return 26% of these missing customers again to complete the purchase according to statistics.
Provide a product or free content related to the product they visited: This is a great way to encourage customers to visit your website and then provide something of value.
Cross-Selling: A marketing strategy is to sell an additional product or service to existing customers. Re-targeting allows you to reach existing customers to encourage them to buy products related to the primary product, for example, customers who have bought cameras and can be targeted with accessories ads Camera, such as bag, zoom, etc. For example.
Remind your customers with limited time memberships: If you have a website for education services, for example, offer monthly memberships in exchange for courses and so on.
Create public ads for all visitors: If the above methods of re-targeting a bit tiring or perhaps you want to deliver one message to all your visitors at one time, or originally you sell one service and do not need these divisions, you do not, then re-targeting allows You can create a marketing campaign that targets all visitors to your site.
Pixel-Based: Allows you to replay material you use in your ad campaign such as images, videos, etc. to any anonymous visitor to the website, the most common type used for re-targeted ads. The advantage of re-targeting Pixel-Based is that you can make a quick re-targeting, once the visitor out of your site, heading to another site to find your ad in a moment. One of the negative aspects of this method is and although you can re-targeting at any moment, usually The target number is very small.
List-Based: This type can be implemented after you have contact information for someone in the database. You can also use existing contact lists for certain types of re-targeted ads. The way they work is to download a list of email addresses for the re-targeting campaign, usually On social networks such as Facebook, Twitter or other, then re-targeting platforms identify the users on that network and who have the addresses that have already been allocated to the campaign and then do the campaign. This method is less common than Pixel-Based, but re-targeting by List-Based gives you high standards for customizing ads.
Two goals to consider when you create a retargeting campaign:
Awareness: Awareness campaigns are very useful when you want to re-engage your site visitors and tell them about products, their benefits, and features. These ads are usually provided by Pixel-Based. Often the goal of the awareness campaign is to turn customers from visitors to real customers.
conversion: Used to align a specific list with clear steps that can be measured by typical conversion metrics such as site clicks and CPL opportunity cost.