Retargeting Ad Campaigns has helped to facilitate the brand’s reach to the largest number of customers. However, despite the advantages offered by Retargeting Ad Campaigns, there are a lot of mistakes, because it does not depend on the existence of a human element that helps to understand behaviours, and because each technology defects, and to identify the months of mistakes complete Marketing in 2019 Continue reading.
The Most Famous Marketing Mistakes in 2019
1. Trying to please everyone
Where many companies fall into the trap of pleasing everyone, since it is not possible to satisfy all tastes, and if you put this goal in front of you, you set a difficult goal to reach, so put your full focus on the target audience, and do not distract your attention to work plans to satisfy everyone, Your product is suitable for everyone.
2. not communicate with the public directly
Where direct communication with the public is one of the most important factors that maintain the existence of a collective base of your brand, and the technical tools used in the system of electronic marketing and automation systems in the lack of communication adequately with the public, especially the lack of interactive human response with them, where sometimes requires you to respond to Customers to solve their problems through a response that feels their attention and appreciation and privacy, but automation makes the responses a mechanism free of the human emotion that the customer needs in dealing with the brand.
3. Reliance only on marketing data
Marketing automation makes it easier to provide data for marketing through modern technical tools that get data fast, but marketing automation systems lack the innovation and human intelligence that customers understand from their data and learn about their own behaviours to take advantage of in marketing campaigns.
Where modern equipment brings you all the data, whether important or not important data, as well as the error, may occur in these data, and therefore the adoption of strategic marketing plans on the wrong data, so you should not only attention to data, but interested in studying the behaviour of the client personally.
4. Failure to live up to customer expectations
Where customer expectations are increasing from the brand, and the more modern techniques used in marketing campaigns, the higher the expectations of customers about the services provided and the quality of the products of the brand. The marketing automation systems are in the wrong of failure to assess customer expectations in a large and accurate manner. Significant customer problems, and here requires human intervention to solve customer problems, in a way that satisfies them, and fits the brand.
5. Failure to follow the marketing campaign
You may feel comfortable and lazy when you launch a marketing campaign, and you think your marketing role is over, but it’s a big mistake. Marketing campaigns require constant monitoring and monitoring of the nature of work and working to modify any element of strategy when an error occurs. Your marketing campaign and access to your goals easily, and requires analysis to find out the gaps experienced in order to address easily.
6. Ignore the review and approval process
Reviewing and approving is a critical business process, always requiring improvements to achieve the highest level of value for the brand and value to your customers. Strategic follow-up is also considered one of the most important parts of business management. Large may lead to the payment of expensive fines, the withdrawal of products from the market, exposure to judicial proceedings.
You can avoid these errors by carefully planning your marketing pitch and creating the right content for your products and services so that you do not fall into the trap of failure, failure, and failure to reach your marketing goals.