startup glossary

Startup Glossary 2019

The startup world operates on a lot of lingoes that contains terms and definitions commonly used by entrepreneurs, investors, accelerators, and others who interact with startup ventures and startup financing., in this essay, we will introduce some of these terms.

Acquisition When one company buys a controlling stake in another company. Can be friendly (agreed upon) or hostile (no agreement).

Agile A philosophy of software development that promotes incremental development and emphasizes adaptability and collaboration.

Angel investor Individual who provides a small amount of capital to a startup for a stake in the company. Typically precedes a Seed Round and usually happens when the startup is in its infancy.

B2B Business to business. This describes a business that is targeting another business with its product or services. B2B technology is also sometimes referred to as enterprise technology. This is different from B2C which stands for business to consumer and involves selling products or services directly to individual customers.

BenchmarkThe process by which a startup company measures their current success. An investor measures a company’s growth by determining whether or not they have met certain benchmarks. For example, company A has met the benchmark of having X amount of recurring revenue after 2 years in the market.

Board of directors a group of influential individuals, elected by stockholders, chosen to oversee the affairs of a company. A board typically includes investors and mentors. Not all startups have a board, but investors typically require a board seat in exchange for an investment in a company.  

Bootstrapped a company is bootstrapped when it is funded by an entrepreneur’s personal resources or the company’s own revenue. Evolved from the phrase “pulling oneself up by one’s bootstraps.”

Bridge loan Is also known as a swing loan. Short-term loan to bridge the gap between major financing.

Buyout A common exit strategy. The purchase of a company’s shares that gives the purchaser controlling interest in the company.

Capital Monetary assets currently available for use. Entrepreneurs raise capital to start a company and continue raising capital to grow the company.

Capital under management The amount of capital, or financial assets, that a venture capital firm is currently managing and investing.

Capped notes Refer to a “cap” placed on investor notes in a round of financing. Entrepreneurs and investors agree to place a cap on the valuation of the company where notes turn to equity. This means investors will own a certain percentage of a company relative to that cap when the company raises another round of funding. Uncapped rounds are generally more favorable to an entrepreneur/startup.

Convertible debt This is when a company borrows money with the intent that the debt accrued will later be converted to equity in the company at a later valuation. This allows companies to delay valuation while raising funding in its early stages. This is typically done in the early stages of a company’s life when a valuation is more difficult to complete and investing carries higher risk.

Debt financing This is when a company raises money by selling a bond, bills, or notes to an investor with the promise that the debt will be repaid with interest. It is typically performed by late-stage companies.

Disruption Knew as disruptive innovation. An innovation or technology is disruptive when it “disrupts” an existing market by doing things such as: challenging the prices in the market, displacing an old technology, or changing the market audience.

Due diligence An analysis an investor makes of all the facts and figures of a potential investment. Can include an investigation of financial records and a measure of potential ROI.

DAU (Daily Active Users) Distinct website users who engage over the budget).

Enterprise The term enterprise typically refers to a company or business (i.e. an enterprise tech startup is a company that is building technology for businesses).

Entrepreneur An individual who starts a business venture, assuming all potential risk and reward for his or herself.

Entrepreneur in residence (EIR) A seasoned entrepreneur who is employed by a Venture Capital Firm to help the firm vet potential investments and mentor the firm’s portfolio companies.

Equity financing The act of raising capital by selling off shares of a company. An IPO is technically a form of equity financing.

Elevator Pitch An elevator pitch is a brief presentation, typically 30 – 60 seconds in duration, presenting the entrepreneur’s concept/solution, business model, “go to market” strategy, and value proposition to a potential angel or venture capital
investors, in order to obtain the attention of the investors such that they are compelled to learn more about the opportunity.

ESOP (Employee stock ownership plan) A plan established by a company whereby a certain number of
shares are reserved for purchase and issuance to key employees.

Exit This is how startup founders get rich. It’s the method by which an investor and/or entrepreneur intends to “exit” their investment in a company. Commons options are an IPO or buyout from another company. Entrepreneurs and VCs often develop an “exit strategy” while the company is still growing.

Fund of funds A mutual fund that invests in other mutual funds.

Flat Round An investment round in which the pre-money valuation of a startup’s round is the same as its post-money valuation from the previous round.

Ground floor A reference to the beginning of a venture, or the earliest point of a startup. Generally considered an advantage to invest at this level.

Incubator An organization that helps develop early-stage companies, usually in exchange for equity in the company. Companies in incubators get help for things like building their management teams, strategizing their growth, etc.

IPO Initial public offering. The first time shares of stock in a company are offered on a securities exchange or to the general public. At this point, a private company turns into a public company (and is no longer a startup).

Lead investor A venture capital firm or individual investor that organizes a specific round of funding for a company. The lead investor usually invests the most capital in that round. Also known as “leading the round.”

Leveraged buyout When a company is purchased with a strategic combination of equity and borrowed money. The target company’s assets or revenue is used as “leverage” to pay back the borrowed capital.

Liquidation The process of dissolving a company by selling off all of its assets (making them liquid).

Mezzanine financing A form of hybrid capital typically used to fund adolescent and mature cash flow positive companies. It is a form of debt financing, but it also includes embedded equity instruments or options. Companies at this level, which are no longer considered startups but have yet to go public, are typically referred to as “mezzanine level” companies.

MAU (Monthly Active Users) Distinct website users who engage with a site’s offerings or services in a given month.

MRR(Monthly Recurring Revenue) Income that a company can reliably anticipate every month. 

Milestones A set of goals which could be financial or business that the company targets for a given period of time. Sometimes VCs will use milestones to determine whether they will keep financing the company.

NDA Non-disclosure agreement. An agreement between two parties to protect sensitive or confidential information, such as trade secrets, from being shared with outside parties.

Pivot The act of a startup quickly changing direction with its business strategy. For example, an enterprise server startup pivoting to become an enterprise cloud company.

Portfolio company A company that a specific Venture Capital firm has invested in is considered a “portfolio company” of that firm.

Preferred stock A stock that carries a fixed dividend that is to be paid out before dividends carried by common stock.

Proof of concept A demonstration of the feasibility of a concept or idea that a startup is based on. Many VCs require proof of concept if you wish to pitch to them.

Pro rata rights Are Also known as supra pro rata rights. Pro rata is from the Latin ‘in proportion.’ A VC with supra pro rata rights gives him or her the option of increasing his or her ownership of a company in subsequent rounds of funding.

Pre-money Valuation A pre-money valuation is a term widely used in venture capital industries, referring to the
valuation of a company prior to around of investment.

Post-money valuation The post-money valuation refers to the pre-money valuation plus the cash added to the company during that specific investment round.

Pay-to-Play Provisions designed to provide a strong incentive for investors to participate in future financing.
In their simplest form, such provisions require existing investors to invest on a pro rata
basis in subsequent financing rounds or they will lose some or all of their preferential rights (such as anti-dilution protection, liquidation preferences, or certain voting rights).

Recapitalization A corporate reorganization of a company’s capital structure, changing the mix of equity and debt. A company will usually recapitalize to prepare for an exit, lower taxes, or defend against a takeover.  

ROI This is the much-talked-about “return on investment.” It’s the money an investor gets back as a percentage of the money he or she has invested in a venture. For example, if a VC invests $2 million for a 20 percent share in a company and that company is bought out for $40 million, the VC’s return is $8 million.

Round Startups raise capital from VC firms in individual rounds, depending on the stage of the company. The first round is usually a Seed round followed by Series A, B, and C rounds if necessary. In rare cases, rounds can go as far as Series F, as was the case with Box.net.

Reverse Vesting When founders of a company agree that they will give back part of their stock holdings if they leave the company before a specified date (typically four years). This is usually required by investors and a good thing for founders themselves in the case of multiple founders.

Right of First Refusal A right to enter into a business transaction before others. For example, preferred stockholders have the right to purchase additional shares issued by the company. The right of first refusal
gives the holder the right to meet any other offer before the proposed contract is accepted.

Runway How long a startup can survive before it goes broke; that is, the amount of cash in the bank
divided by the burn rate

SaaS Software as a service. A software product that is hosted remotely, usually over the internet (a.k.a. “in the cloud”).

Seed The seed round is the first official round of financing for a startup. At this point, a company is usually raising funds for proof of concept and/or to build out a prototype and is referred to as a “seed stage” company.

Secondary public offering When a company offers up new stock for sale to the public after an IPO. Often occurs when founders step down or desire to move into a lesser role within the company.

Sector The market that a startup companies product or service fits into. Examples include consumer technology, clean tech, biotech, and enterprise technology. Venture Capitalists tend to have experience investing in specifically related sectors and thus tend not to invest outside of their area of expertise.

Series Refers to the specific round of financing a company is raising. For example, company X is raising their Series A round.

Stage The stage of development a startup company is in. There is no explicit rule for what defines each stage of a company, but startups tend to be categorized as the seed stage, early stage, mid-stage, and late stage. Most VCs firms only invest in companies in one or two stages. Some firms, however, manage multiple funds geared toward different stage companies.

Startup A startup company is a company in the early stages of operations. Startups are usually seeking to solve a problem of fill a need, but there is no hard-and-fast rule for what makes a startup. A company is considered a startup until they stop referring to themselves as a startup.

SMB Small-Midsize Business which, due to its size, has different IT requirements—and often faces different IT challenges—than do large enterprises, and whose IT resources (usually budget and staff) are often highly
constrained. The attribute used most often to define business sizes number of employees; small businesses are usually defined as organizations with fewer than 100 employees; midsize enterprises.

SAFE Simple Agreement for Future Equity that is a new form of funding for early-stage companies developed by Y Combinator to solve a number of issues with traditional convertible note financing.

Term sheet A non-binding agreement that outlines the major aspects of an investment to be made in a company. A term sheet sets the groundwork for building out detailed legal documents.

Up-round When the valuation of a company at the time of an investment round is higher than its valuation at the
conclusion of the previous round.

Valuation The process by which a company’s worth or value is determined. An analyst will look at the capital structure, management team, and revenue or potential revenue, among other things.

Venture capital Money provided by venture capital firms to small, high-risk, startup companies with major growth potential.

Venture capitalist An individual investor, working for a venture capital firm, that chooses to invest in specific companies. Venture capitalists typically have a focused market or sector that they know well and invest in.

Vesting When an employee of a company gains rights to stock options and contributions provided by the employer. The rights typically gain value (vest) over time until they reach their full value after a pre-determined amount of time. For example, if an employee was offered 200 stock units over 10 years, 20 units would vest each year. This gives employees an incentive to perform well and stay with the company for a longer period of time.

Venture Lending When a company borrows money from investors with the promise that the debt will be repaid with interest and/or equity; the interest rate may be quite high. There are special groups that specialize inventure lending – VCs will rarely give a venture loan.

Vesting Schedule A timetable and methodology under which a startup releases shares to employees, management, founders, advisors, board members, and other company stakeholders.