You may hear about Outbound Marketing concept in marketing. we will show you in this article the definition of this type of marketing and its channels.
Outbound marketing is the traditional marketing way that indicates any kind of marketing where a company starts the conversation and sends its message out to an audience. It is the opposite of inbound marketing. It includes more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements, tradeshows, outbound sales calls, and email spam.
Outbound Marketing Channels
- Direct Mail
Direct mail is very effective for targeted communications. It really shines as a content asset for higher-level executives, as executives don’t usually browse the web and it can be hard to reach them through email. Sending a direct mail piece is a very direct and powerful way to share your content asset. Direct mail also allows a degree of creativity, so you can grab the attention of a particularly hot prospect with the power of your message and presentation.
- Press Releases
Press releases are originally designed as a tool to generate media coverage and attention. They have a totally great purpose. Press releases view news updates directed at your potential and current customers instead of just the broad media. These types of news releases can keep your prospects engaged while also working as a powerful SEO tool for your business.
Some people are under the impression that the days of cold-calling are gone just because the Information Age has arrived. Nothing could be further from the truth. In fact, Salesforce is a high-tech company that achieved a $78 billion market cap because it produced software that supports outbound sales reps. That’s just one example of using “new school” technology to support “old school” marketing.
Events provide an opportunity to define your brand, clarify the solutions you provide and make personal connections with participants. Whether it’s an international trade show or an executive-level webinar, the two-way channel of interaction between customers, prospects and your company is invaluable. Plus, it can generate lots of good, strong leads.
- TV/Radio Ads
It’s difficult to believe that, at one time, TV was considered “new” media. So was the radio. They were of great importance. Although technology evolved, so did marketing strategies, there’s still a demand for TV ads, though. That’s why a single 30-second commercial during the 2018 Super Bowl cost more than $5 million.
- CONTENT SYNDICATION
Content is the fuel for your lead generation efforts. But it’s not enough to merely put content on your own website: You also want to make sure it is seen by thousands (or millions) of potential leads. Content syndication can take the form of both paid efforts, selecting websites that will host your content, and nonpaid efforts, like writing a guest blog post on an industry association’s website,
- PPC (PAY-PER-CLICK) ADVERTISING
By paying to advertise on search engines such as Google, Yahoo!, and Bing, your message can be seen by leads searching for keywords specific to your business. Pay-per-click (PPC) ads show up on the side and top of the organic search results and use targeted ad copy to tempt leads to click a high-value offer such as a content piece that relates directly to a search term.