As you may know, SEO refers to search engine optimization, which is the process of getting traffic on search engines. Of course, There are a lot of SEO Ranking factors that go into a search engine’s algorithm. Let’s discuss it.
Important SEO Ranking Factors
1- A Secure Website
the most important SEO ranking factors have to do with having the right kind of URL. Google has to be able to visit the URL and look at the page content to start to understand what that page is about. To help the bots out, you’ll need:
– A robots.txt file that tells Google where it can and can’t look for your site information
– A sitemap, which lists all your pages. If you’re running a WordPress site, you can set up a sitemap via Yoast SEO. If not, then you can use an online sitemap genera
Content is one of the most important Google ranking factors, according to Andrey Lipattsev, a Search Quality Senior Strategist at Google. content has been an important ranking factor for a while. in recent years, we’ve seen a shift away from keyword-focused content towards more relevant content written in natural language. So, the relevant content should be comprehensive.
In fact, the SearchMetrics study found that just 53% of the top 20 queries have keywords in their title tag, and less than 40% of landing pages have keywords in their H1. This number is dropping year-over-year, which “clearly demonstrates that Google evaluates content according to its relevance, and not by the inclusion of individual keywords.”
One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best. It’s not just about the main keywords either; it’s also important to include terms related to the main terms people are searching for. These are called LSI (latent semantic indexing) keywords. They provide a kind of online word association to help Google know which results to show.
3- Technical SEO
- Use keyword phrases in page titles, which is where Google first looks to determine which content is relevant to which search. You’ll see the page title as the first line of a search result entry.
- Use header tags to show content hierarchy. If your title is formatted as h1, then you use h2 or h3 for subheads.
- Create a meta description that both entices readers and includes your keyword phrase. Meta descriptions used to max out at 160 characters, though there are recent indications that they are longer.
- Use keyword phrases in image alt tags to show how the images are relevant to the main content. Google also has an image search, which is another way for people to find your content.
- use schema markup to tell Google what kind of content you’re producing. This can also help your content appear in rich card entries other than answer boxes.
Backlinks remain an important Google ranking factor. Google uses inbound links as one way to help determine how authoritative and relevant your content is. but over the years, Google has learned to weed out the bad links from the good. More links will still result in a higher score, but only if they’re from a number of diverse and authoritative domains. So, There are three kinds of links:
- Inbound links
- Outbound links
- Internal links
The key to a strong link building campaign is to create content people crave, and then to promote that content relentlessly. When other industry authorities read and link to your content, Google will read your backlink’s matching anchor text and consider your content more relevant.
5- Mobile Friendliness
While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results. Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers.