As it common, anything to success required the right arrengements؛ to put the right in thing in its suitable position, as in marketing mix, a tool used by businesses and Marketers to help determine a product or brands offering.
Simply, the marketing mix is about putting the right product in the place, at the right time, and at the right price. The marketing mix is one of the most famous marketing company uses to promote its brand or product in the market. The marketing mix is the tactical or operational part of a marketing plan.
4Ps of Marketing
The 4Ps make up a typical marketing mix – Price, Product, Promotion, and Place.
1- The Product
A product should fit and satisfy the need consumers want it for, it should work and it should be what the consumers are expecting to get. All in all, marketers must know what can he do to offer a better product to this group of people than his competitors.
marketers must ensure to have the right type of product that is in demand for your market. So, the marketer must do extensive research on the life cycle of the product that they are creating. and reinvent their products to stimulate more demand once it reaches the sales decline phase.
You can’t market a product without putting a price on it. of course, one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them.
The Product should always be seen as representing good value for money. It’s important to note that consumers suggest the value of a product in their minds before they’ve even seen the price. and if its suggestion is wrong, they may start to lose trust in your brand.
The product should be available from where your target consumer finds it easiest to shop. proper placement is key to marketing any product successfully as it’ll drastically impact distribution.
This part includes many different communication tools for companies such as Advertising, PR, Sales Promotion, Personal Selling, and Social Media marketing. These tools should be used to put across the companies message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions.
The appropriate channels will be decided by marketers according to the nature of the product. Additionally, the channel must be aligned with the interest of consumers.
7 Ps of Marketing
it is 4Ps extended to add three more elements؛ people, processes, and physical evidence.
All companies are reliant on the people who run them from Sales staff to the Managing Director. So, having the right people is essential because they are as much a part of your business offering as the products or services you are offering.
Processes refer to how you plan to distribute and deliver your products and services to consumers. In the long run, consumers are also paying for how the service is delivered to them. so, you should improve your services and provide utmost convenience to your consumers.
7- Physical Evidence
it refers to all services include some physical components that consumers will be interacting with your business. this could include the packaging of the product, branding, layout and of course, the overall environment of the place where you’re selling your products and services. All these elements will ultimately contribute to the user experience.