If You have a small business, you need to know some tools that will help you to manage small businesses. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools. The good news is that there are plenty of inexpensive and effective tools out there to help you optimize your marketing efforts and compete with the big guys.
Tools That Help To Manage Small Businesses
Google Analytics that help to Manage Small Businesses. it is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.
Kissmetrics is a web analytics solution that helps you to. KISSmetrics can help you identify data and trends which directly contribute to your bottom line—like which marketing channels produce the most valuable customers.
Crazy Egg is an online application that provides you with eye tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation. This helps you to understand your customers’ interests so you can boost the profit from your website.
Hotjar is an all-in-one analytics and heatmap tool that integrates with tons of tools like WordPress, Instapage, and Unbounce. Hot jars setup is incredibly easy AND you can record web visits to see where your customers are clicking and focusing on your website.
intercom (intercommunication device), talkback or doorphone is a stand-alone voice communications system for use within a building or small collection of buildings, functioning independently of the public telephone network (Azori 2016). Intercoms are generally mounted permanently in buildings and vehicles.
Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in-app—all without requiring engineering resources. Pendo is on a mission to improve society’s experience with software, and that begins with a passionate and diverse team.
GoodData is a software company headquartered in San Francisco, United States. The company markets business intelligence and big data analytics software for cloud computing.
ChartMogul is another fantastic business intelligence tool. The platform integrates with many other tools you’re probably using (Zapier, Zendesk, Slack, etc) so you can calculate your key metrics in real time.
WordPress is a free and open-source content management system based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.
Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android. It is also available as a cloud-based service. It compiles news feeds from a variety of online sources for the user to customize and share with others. Feedly was first released by DevHD in 2008.
Grammarly is an online grammar checking, spell checking, and plagiarism detection platform developed by Grammarly, Inc. The software was first released in July 2009. Grammarly’s proofreading resources check against more than 250 grammar rules.
CoSchedule determines whether or not readers click on your content. On top of their cohesive content marketing calendar, CoSchedule’s Headline Analyzer tool will give your headlines numeric scores AND suggestions to make them stronger.
BuzzSumo is a research and monitoring tool. The functionality is broken down as follows: Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially. Find influencers related to particular topics.
Contently schedule and optimize content, but the platform also offers freelancer writers to help your business create full-length articles and blog posts. While Contently is really geared toward more enterprise customers, you can’t make a ‘best of’ list without mentioning the platform.
ClearVoice is a content creation and management platform. The collaboration tool gives you access to freelance writers and editors to create professional content.
Wistia Inc. is a video-software company located in Cambridge, Massachusetts. Wistia provides video-hosting solutions for business, helping businesses add videos to the web, track performance, and build and engage with their audiences using online videos. A claimed 300,000 companies use Wistia’s products and services.