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Main Features for Taking Payments on Your Website

Payment is the trade of value from one party to another for goods or services, or to fulfill a legal obligation. Payment can take a variety of forms. it used in a modern business context include cash, checks, credit or debit cards, money orders, bank transfers, and online payment services such as PayPal. In online payment, there are some Features for Taking Payments on Your Website we will discuss in this article.

The Main Features for Taking Payments

Multiple Login Options While it’s more convenient for your marketing to require shoppers to create an account before placing an order, it doesn’t always benefit your customers. You might lose people along the way if you don’t give them the option to check out as a guest. You can always ask them to create an account once they’ve bought from you and feel a little closer to your brand.

PCI Compliance if you host and manage your own E-commerce platform, it’s your responsibility to ensure PCI compliance at the required compliance level, which is based on credit or debit card transaction volume over a 12-month period. Most SaaS shopping carts will have PCI compliance built-in.

Authentication Login Layers Customers who do have an account with you want to know that their information is safe — even if they forget their login information. To give them peace of mind, be sure to require several verification layers before you restore their login information.

Integrated Payment Processor With some processors, online shoppers get redirected off your website to a paysite that doesn’t look like yours which disrupts their experience, visually disconnects them from your brand, and can be confusing or nerve-racking and prompt them to abandon their cart.

SSL Certificate Without it, hackers can steal your customers’ information — and online shoppers won’t feel safe submitting their information on your website. Online shoppers will be able to tell your website’s security when they see an “https://” at the beginning of your URL.

Credit Card Logos and Security Seals to keep online shoppers at ease, you might want to add credit card logos and Security Seals to your website to reassure shoppers that your site is a secure, trusted place to do business. Make them visible at least in the shopping cart and checkout phases of your site, or even try integrating them into the footer of your website.

Checkout Buttons The fewer time customers have to spend looking for an option to check out, the sooner they’ll take action and buy. We recommend putting checkout calls-to-action in a color that really stands out at the top and bottom of your web pages.

Visual Checkout Process If you need to spread the checkout process across multiple pages, give shoppers a visual indicator of how far they’ve progressed and how long they have left to go.

Return and Refund Policy To help mitigate this, make your return and refund policy readily available. Consider making it part of the checkout process and even putting it in the footer of your website.

Clear Path to Your Contact Information Online shoppers want to know they can easily reach your company for support especially if they’re first-time customers. If you don’t give them a clear path to your contact information, they may either hesitate to buy from you, or they may not get the support they need to complete a transaction.

Detailed Confirmation Page Before Checkout Before allowing online shoppers to check out, you’ll want to take them to a detailed confirmation page before finishing the transaction. This page should let them review their cart, give them the option to change the quantity or remove items, including a final price and indicate when the items will be shipped.

Optimized Checkout Page Design The best checkout pages are functional, easy to use and navigate, secure, and well-designed for details on how to create the perfect checkout page.

Confirmation Email you’ll want to create a confirmation email that includes the order number, the product, payment, and shipping information, and your return and refund policy just in case.

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