Instagram has one billion users worldwide. Imagine reaching this number of people to market your business or at least reaching these users in your country if your company is local or reaching all of the billion people if you have a national company. So Instagram can be used in business.
Instagram User Guide In Business
First of all, you must get a business account and if you already have a personal account with brand-appropriate content and an established following, you can convert it to an Instagram business account.
Second, Create a winning strategy. Before you can decide what kind of content to post Instagram, you need to think about who’s going to see it and set goals.
-Show what you do in a creative way
On Instagram, it is important to be creative to be able to compete for the other people, Focus on the solution you provide, not the products you sell. On Instagram, it’s important to look pretty while you do it.
-Use Instagram Stories
All of us love to watch Instagram stories so use this, it only appears for 24 hours but it as a great effect, and here is how to benefits of using the Stories.
-You can use stories to make customers see what is behind the scene.
-Makes it easy to experiment with different content types: photo, short video, Boomerang.
-In 2019 there is a new feature in Instagram sorties which is you record a video and Instagram puts music on it, make use of that.
-Fun additions like face filters, text and stickers help you edit images.
-Story search for hashtags and locations make them more clear.
Make an attractive picture for your profile also Focus on your most important USP or your next big thing, promotion or product launch, also put your website link in the bio to be easy to reach.
-Take customers behind the scenes
We all have the curiosity about what happens behind the scenes so let customers know where their products come from, and you can use it to show them their whole lifecycle.
-Use the #Hashtags
Expand your reach by using the hashtags like #Today, #work, #goodforyou, and such things according to your brand. This makes it easier for people to find content related to you as well as your main account.
-Use from three to five hashtags.
-Use your own, campaign specific hashtags.
-Use the hashtags that people use daily.
-Cooperate and @mention others
Tag your customers in the stories they share about your brand, cooperate with them, make them feel that you are close to them. Take into account that not everyone is monitoring hashtags on social media, so tagging an account is usually a better choice if you want to get noticed.
Finally, analyze your success and build on it.