It’s no secret that startups and small businesses have a lot on their plans when it comes to online marketing and advertising. Whether it’s keeping up with Facebook, Twitter, LinkedIn, or Pinterest or coming up with content for your latest email newsletters. But starting a blog for business is a great opportunity to create better, more engaging content than a typical update on social media and get more value out of every piece of content you create.
A blog for business is a marketing channel that helps businesses increase visibility online, brand awareness, blog subscribers, support business growth. Also, it allows business owners to easily keep people informed and lets you personalize your business. Whether you’re trying to build a startup or a freelance business, launch a personal brand, earn a living from blogging or gaining high traffic for your small business website, you need a blog for business now. So let’s start with basic and simple steps we offered you:
Step #1: Select a Perfect Niche and Decide What to Blog About.
A niche is an approach you’re going to take, the audience that appeals to you, the one you are looking for and most interested in and the way you’re going to talk to them and position yourself as an expert.
The reason your blog needs a niche is that it gives it focus and differentiation from the competition. Your niche is leading you to determine how you’ll plan your content calendar, how to customize your blog for business, decide on the design, and know where and how to market your blog. It’s also how your audience will find you and how you’ll make connections with others in the same industry to strive success and recognition.
Step #2: Find a Web Hosting Provider.
You can create a blog for business free or self-hosted blog. If you are serious about starting a profitable and successful blog for business so you need a “host” to make your website accessible to other people on the Internet. The Web host is a service allows you to store and keep all your website files safe, secure and make sure that people can access, browse and read your site when they click on a link or type in your URL.
You can create a blog for free on many different platforms, such as Blogger or WordPress. these platforms are great and have some of the ideas you might have regarding content and design but also have crippling limitations and totalitarian authority over your content.
If you are decided to deal with a self-hosted blog such as Bluehost, It’s cheap, grants you access to your own personal domain name with no limitations and you’ll also have access to premium website templates and design plugins to ensure that your new site looks like something created by professionals and hassle-free management and maintenance.
Step #3: Pick Your Blog’s Name and Domain Name.
Picking a name for your blog and buying a domain name help you to build a memorable blog for business.
A domain name is the unique address of your blog on the Internet. It tells people and web browsers where to find your site. Users who know your domain/URL (uniform resource locator) can simply type it into their browser’s address bar. Others will be able to discover you through search engines.
A blog name is your brand. It’s about how you’ll be remembered and the first thing people see when you show up in search results and can often tell them about who you are, what you’re writing about, and even your personality. so try to pick a name appropriate with the topics you’re planning to blog about, or you can simply name it by your name.
The highly popular rule is to go for a “dot com” domain, but some of the other extensions can work. For example “dot net” or “dot me”.
Step #4: Install the Blogging Software and Set Up a Blog (CMS).
This is where you might start to feel a little friction with the technical side of the process of starting a blog. This section provides detailed information to help you signup for the web hosting account and set up a CMS such as WordPress or Bluehost.
A Content Management System (or CMS) is where you’ll be writing, designing, and publishing your blog posts. A good CMS is easy to use, let’s you organize your content, upload images and videos, and have control over how your entire blog looks using themes or custom design elements.
There are other CMS options you can look at, such as Squarespace, Ghost, and Wix but The most popular and used by 60% of all blogs run on is WordPress.
Step #5: Find the Right Theme and Design Your Blog.
The fastest and easiest way to customize your blog and make it look completely great and memorable is to use eye-catching and practical blog’s front end needs (the themes and designs) as the template for the visual layout of your blog which is provided by your chosen platform library.
If you’ve gone with a self-hosted platform, you’ll have literally thousands of amazing free, premium, and custom theme options with all the benefits of excellent support and customization options. Once you find the perfect theme for your new blog that is unique and compatible with your niche, you can activate it. As soon as the theme is activated, it will be installed on your site and you’re now ready to start posting viral content (text, photos, videos, etc.) and generating raving followers.
Step #6: Manage Your Blog’s Content (Blog Posts & Pages).
The next step is to figure out your content strategy and commit to a regular publishing schedule, A strategy is just an actionable plan for what content you need to make for your new blog and map out the best practices you should follow. The content of your blog will be the bait that attracts your readers. Without great content, even the most well-designed, tightly-structured blogs will ultimately fail.
Here are different types of content blocks into the editor you need to worry about:
Before- Launch content: is setted before you start writing your day-to-day blog posts, you will want to make sure about static pages (such as About us,Contact Us, a welcome page, info and Your Homepage Displays, etc.) and other parts of your blog (Sidebar, Footer, etc.) are filled with suitable information.
After-launch content: is daily Blog posts and Cornerstone content (or evergreen). It is always fresh and up-to-date. It remains informative and retains its original quality. As its name implies – it is timeless.
The best content strategy and management tools:
- Trello (free).
- Google Docs (free) & Google Calendar (free).
- CoSchedule (paid).
- Air table (free limited with paid upgrades).
If you want readers to consistently and regularly come back to your blog, you need to push them to do that. Consistency is one of the secret aspects of starting a successful blog. Publishing consistently also helps you test and understand what types of content work with your readers and which is the best time to publish.