Due to the lack of financial resources and budget allocated for marketing in the first stage of launching a business or a project, which in some ways affects your ability as a business owner to contract with advertising and marketing agencies to handle the marketing process of your project. One of the great problems facing you is the question of how can you market your business in a simple and affordable way until you establish and stand out your business powerfully in the market. But now you may be able to stand alone in the market and start to market your business for increasing profit and to aware people about your product or service and to grow step by step.
We show you in steps how you market your business for free:
1. Socialize on social media Popular social media channels including Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these social media platforms is one of the most valuable marketing tools out there. It’s a great platform for engaging with industry experts and customers and it’s free, just focus on those most suitable to your business.
- Get started with social media for business.
- create a Facebook page, Twitter or Foursquare account.
- Get a vanity URL or username for your Facebook page.
- reply or retweet someone else on Twitter.
- List your business on Google Places.
- Start a business blog and Write blog posts on a regular basis.
2. Create valuable content Customers are interested in the good content that gives them knowledge, service, and useful information, as well as Google, is interested in good content. There are many ways to share information – blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. you can get authority through free traffic. You can also offer to be a guest blogger for another complementary website or be interviewed on a podcast.
You do not always have to create and produce the content yourself. You can hire freelance writers, graphic designers, and personal assistants. If you run out of ideas, you can rewrite old content in a new way and give it your own insight.
3. Capture email data Ensure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data. You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising.
4. Start using Google Posts Aim to publish regular updates via Google Posts for greater visibility in the search engine results pages. Posting to Google allows businesses to share content with people that are relevant to the search queries being inputted. It’s a great way of gaining a little extra exposure.
5. Cold call Start each day by following up any new leads or making several cold calls. It’s always good to keep your marketing on track and investigate new opportunities that might come your way.
6. Marketing Materials You never know who you might meet so pick your business cards always. Make sure your business cards contain all your relevant information, including your website address and any social media accounts you might have, Create or update product promotion and give them away at the next networking event you attend. or brochure and a digital version of the brochure for your website.
7. Ask your customers for testimonials On the topic of reviews, be sure to generate as many testimonials and (positive) reviews as possible. Whether it’s via Google, TrustPilot or for a dedicated testimonials section on your website, people trust other people. You’ll have to ask your customers for these, as people don’t very often give them naturally. Just a gentle prompt will do the trick.
8. Target a niche Research and discover a niche in the market that could benefit from your product or service, then subsequently target. Find out what’s missing and what people really need. Offer solutions to people’s problems.
9. Sponsor an awards ceremony or contests Although often an expensive option, sponsoring awards or competitions can really get your business out there. Remember, not all awards are expensive. There are always niche award ceremonies that better suit your business and budget.
10. Offer discounts, Coupons, and Incentives for limited periods Frequent buyer rewards program, client appreciation program like Discounts and coupons at certain times of the year are always popular. Offer your own products and services at a discounted rate to encourage the customer to frequent purchases.
11. Public relations building PR is still a very powerful weapon in a marketer’s arsenal. Without hiring a dedicated PR agency, there are some steps you can take to implement a bit of PR. Following any substantial news or updates, it’s worth distributing a press release as you never know who may pick it up.
- Send out a customer satisfaction survey.
- Ask for referrals.
- Help promote or volunteer your time for a charity event.
- Sponsor local events.
- Cross-promote your products and services with other local businesses.
- Plan holiday gifts and birthday cards for your best customers.
12. Contribute to forums, blogs, and discussions Part of the process to market your business online is to establish yourself as a reliable industry expert and a voice of authority. In order to build this authority, take the time to contribute to relevant forums, blogs, and social media discussions. Offer genuinely helpful insight and answer questions that are being asked. People will appreciate your input and, with any luck, will convert into a customer.
13. Set your website and Use Google Local People still search for products and service providers via Google Local, so make sure your business is listed. It’s free and will certainly help with your search engine marketing.
- Start a Google Adwords pay-per-click campaign.
- Start a Microsoft adCenter pay-per-click campaign.
- Comment on a blog post.
- Record a video blog post.
- Upload a video to YouTube.
- Check your online directory listings and get listed in desirable directories.
- Set up Google Analytics on your website and blog.
- Review and measure your Google Analytics statistics.
- Register a new domain name for a marketing campaign or a new product or service.
- Learn more about local search marketing.
14. Build a strong brand and reputation Good reputation and a strong brand are the biggest factors in attracting new customers and maintaining old ones. and it is one of the main reasons for the continuation of the project in the industry and increases the awareness of the product or service.
- make sure your product or service is working to deliver your company message.
- Identify the unique selling point.
- convey the right marketing message.
- consider updating your whole appearance and strategies.
- Be bold, stand out and ensure your brand stands for your whole company ethos and values.
These steps will help you market your business through engaging customers, building relationships, and ultimately keeping your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the relevance it has for your customers and the current position of your business.