Marketing has gone through a tremendous transformation over the past few decades, and by all indications, that’ll continue. is not a skill set that people are born with. Part of this lies in the fact that the skills that make a successful marketer are constantly evolving.
Successful Marketer skills
1- Know Your Company
make sure you understand the mission of your company. It’s amazing how many people work for a company and don’t even understand its mission. Some of those people are in management. Know your company’s mission statement and make sure to define all your initiatives with an eye towards fulfilling that mission. Also, take a look at the company’s history. Which of its past marketing strategies has been successful? which ones haven’t been successful?
get to know the company’s sales cycle. How long does it take to close a sale on one customer? How much does that cost? Where do leads generally come from? Also, take a look at the existing marketing channels that the company is using. What are its online and offline strategies? Are there any inefficiencies that need to be addressed? Where is the company lacking in getting out its marketing message?
Also, consider the tools that you have available. How can you use those tools to help the company achieve greater success? What tools do you still need to do your job?
2- Know Your Customer
If you don’t understand the people in your target market, you’re almost guaranteed to fail. Take a look at the existing customer base. Grab all the data you can on the people who’ve already made purchases. Once you’ve got that data, it’s a great idea to create buyer personas. Those are realistic representations of people who are likely to make a purchase. They’re invaluable when it comes to segmenting your market.
if you really want to know your customers, handle support calls for a little while. Jump on a support line and let callers tell you what’s right and wrong with your company. It’s possible you’ll learn more by interacting with customers than with all the market research in the world.
3- Know Your Competition
as Sun Tzu said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Learn what you can from your competitor’s campaigns. Imitate the best ones as much as possible without running afoul of intellectual property violations.
One of the smartest things you can do as a marketing manager is to get to know those competitors very well. Start by looking at the marketing strategies of your competitors. Some of that should be easy to find because, after all, your competitors’ ad campaigns are publicly visible.
Keep in mind that you should try to understand everything your competitors are doing to close sales. That means their online, offline, and PR strategies.
4- creating Content relevant to the stage
Marketers have to embrace the changed reality. Consumers who have access to the internet are increasingly using social networks and search engines to make sense of the problems they have and the solutions for the same.
Marketers have to be in tune with this reality by creating content which is relevant to the stage at which the consumer:
- At the awareness stage:
the content has to be more problem-solving. Eg “How to”
- At the consideration stage:
the content has to now move more to options and comparing the different solutions. In both stages, there is no product sell
- At the decision stage:
the value of a particular brand is established.
This approach helps the consumer see the merit in the process and finds a brand which talks to her in this manner as a trustworthy brand.
5- Effective marketing
In every industry, there are influencers which the customer turns to or is inspired by. Identify the influencers relevant to your industry is so important. So, Reach out to them, Find out how your brand and their proposition can gel. Only if it is a fit between your brand values, the influencer’s values and what their community is seeking, develop a partnership.