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Best Email Marketing Tools For Small Business

With the spread of e-marketing appeared many forms of e-marketing, which is Email Marketing which is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Let us discuss here Email Marketing Tools for small business. 

Best Email Marketing Tools


Litmus is a water-soluble mixture of different dyes extracted from lichens. It is often absorbed onto filter paper to produce one of the oldest forms of pH indicator, used to test materials for acidity. It is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple and Windows.



MailChimp is a marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong with Dan Kurzius joining at a later date.  As the import happens in the background, you can work on building your campaign. You have the option to choose if everyone in your list gets the email or a specific segment only – the process is very customizable.


Reach Mail

Use Reach Mail’s Message Testing characteristic to look an immediate overall performance metrics assessment of as many as 5 men or woman e-mail campaigns. This function additionally takes into consideration one of a kind concern traces or content material inside every email, so that you can optimize the concern line wording or decide how any given electronic mail plays in assessment to others. Reach Mail also gives you the option to choose from several hundred email templates or let one of their designers custom-design it for you.

reach mail

Target Hero

This tool is ideal for businesses that require a wide spectrum of features to run their campaigns but often lack the large subscriber lists. Target Hero requires account verification, to do this, you’ll have to sign up, then follow the SMS authentication process.



Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. It supports a pair of distinct tools for building emails; one visual, the other text-based. This helps create impactful image-driven marketing, alongside follow-up messages that are more targeted and personal to individual users.


Mad Mimi

Mad Mimi is an email marketing service enabling users to create, send and track email campaigns without using templates. Create professional-grade emails with Mad Mimi’s straightforward WYSIWYG editor. Choose from 39 social networking buttons like share, like, pin and retweet and easily customize your emails to add links.

mad mimi

Cake Mail

CakeMail’s tools have your email campaign covered. One great feature is split A/B testing, for example, to help determine the most ideal mailing list or Spam Assassin to make sure your emails don’t end up in spam. There’s Google Integration as well to let you view detailed stats on how each campaign is faring.

cake mail


Use Mailjet to conveniently combine template-based marketing and transactional email sending in one online app. Add to that a consultation service to boot, and you’re all set.



Flashissue is a Gmail newsletter creator that helps you find content, create mailing lists and get reports & analytics for emails sent with Gmail. It is one of the best tools for emailing newsletters. A simple interface combines email marketing with content curation. Sign in through Google or Facebook and have newsletters emailed to your contacts in just five minutes.



AWeber’s autoresponder tool is a great way to engage your customers. You get access to over 150 email templates to make the email design process hiccup-free.


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