You have to notice the great proliferation of e-commerce these days. Many consumers are now dealing more with e-commerce. So if you are an e-commerce site owner or interested in this field you should know e-commerce trends in 2019, we will discuss here.
Personalization and Customer Engagement
E-commerce stores lack human dealings with the consumer, unlike traditional stores where a salesperson meets you and meets your desires. So e-commerce platforms work on online course providers that are replacing the need for in-person teaching, e-commerce is replacing the need for in-store retail experiences.
E-shops try to improve customer service through search queries, page visits, and purchasing history to show products recommended according to customer interests.
AI, Assistants, and Chatbots
Chatbots and AI assistants are used to improve the consumer experience. AI assistants can be used in managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.
Chatbots are also used to respond to customer inquiries, answer product questions, and also discuss complaints and develop to better assist in the user’s personal e-commerce experience.
B2B E-commerce Is Exploding
B2B e-commerce sales will increase worldwide to $6.6 trillion by 2020. E-commerce personalization works wonders for B2B shoppers as well. The research found that 50 percent of B2B buyers desired personalization when searching for online suppliers with whom to build relationships.
Interactive Product Visualization
The customer likes to review the product before buying, and not only the existing reviews and trends of the effect to remove the feelings of concern and suspicion of his heart before buying.
Virtual Reality technology, 3D imaging, augmented reality and more can be used to interact with a convenience product from a laptop or smartphone.
Videos of products offered by e-commerce sites are becoming more attractive. Interactive product visualization technology seeks to bring tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing.
More Custom Retail Experiences
Retail brands are increasing sales, hiring salespeople, and improving customer relationships. So the brands learned from this new reality are brick and mortar stores that combine a unified retail and e-commerce experience. These brands open up retail stores with less square footage and staff, but a more private and interactive visit inside the store.
Currently, brands create e-commerce experiences within a retail store via digital kiosks. When the customer uses the kiosk to perform the operations that he wants to buy, replace and display the products and others.