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E-commerce Insights Around the World 2019

After the widespread of E-commerce last few years, Hootsuite and We Are Social make reports that describe all transactions and progress that happened and expected to happen in 2019. Here, we will introduce the E-commerce insights into details.

E-commerce Insights

E-commerce has grown by 14 percent year-on-year, with the company estimating that full-year 2018 spend on consumer goods alone topped US$1.78 trillion. At the following sentences, we will show the financial inclusion factors with a percentage of the population aged +15 that reports owning or using each financial product or service:

  • People have an account with a financial institution 69%.
  • People have the credit card 18%.
  • People have a mobile money account for 4.4%.
  • Percentage of women who have a credit card 17%.
  • Percentage of men who have a credit card 20%.
  • Percentage of women who making online transactions 28%.
  • Percentage of women who making online transactions 30%.

E-commerce Activites

With e-commerce insights, The following will show you the percentage of internet users who report performing each activity:

  • Percentage of searched online for a product or service to buy 84%.
  • Percentage of visited an online retail store in the web 91%.
  • Percentage of purchase a product or service online 75%.
  • Percentage of made an online purchase via laptop or desktop computer 42%.
  • Percentage of made an online purchase via a mobile device 55%

Global E-commerce Spend

With e-commerce insights, The total annual amount spent on consumer e-commerce categories around the world:

  • Fashion and beauty  529.4 billion dollars.
  • Electronics and physical media  392.6 billion dollars.
  • Furniture and Appliances  209.5 billion dollars.
  • Food and Personal care 272.7 billion dollars.
  • Toys, DIY, and Hobbies 386.2 billion dollars.
  • Travel including Accommodation  750.7 billion dollars.
  • Digital Music 12.05 billion dollars.
  • Video Games 70.56 billion dollars.

Global E-commerce Growth

Annual change in the total amount spent on consumer e-commerce categories around the world:

  • Fashion and beauty: +17%.
  • Electronics and physical media: +11%.
  • Furniture and Appliances: +15%.
  • Food and Personal care: +15%.
  • Toys, DIY, and Hobbies: +15%.
  • Travel including Accommodation: +11%.
  • Digital Music: +4.2%.
  • Video Games: +6.3%.

Consumer Goods

  • The total number of people purchasing consumer goods via e-commerce 2.818 billion with +3.1% year on year change.
  • The penetration of consumer goods e-commerce 37%.
  • The value of consumer goods e-commerce market 1.786 trillion with +14% year on year change.
  • The average annual revenue per user of consumer goods e-commerce 634 billion with +11% year on year change.

Average of expenditure on e-commerce

We will show the top 10 online consumer spending averages worldwide:

  • America The average amount of $ 1952, equivalent to 3.3%.
  • England The average amount was $ 1839, equivalent to 4.1 %.
  • South Korea The average amount was $ 1533, equivalent to 5.2 %.
  • Canada The average amount was $ 1493, or 33%.
  • Denmark The average amount was $ 1383, equivalent to 2.5%.
  • Austria The average amount was $ 1,260, equivalent to 2.7%.
  • Sweden The average amount was $ 1258, equivalent to 2.4%.
  • Switzerland The average amount was $ 1109, equivalent to 1.4%.
  • Germany The average amount was $ 1101, equivalent to 2.5%.
  • Ireland The average amount was $ 1077, equivalent to 1.6%.

Top Google Shopping Queries

Based on the search throughout 2018  we will show you the queries:

  • AMAZON with index 100.
  • NIKE with index 93.
  • iPhone with index 79.
  • WALMART with index 77.
  • SHOES with index 76.
  • ADIDAS with index 64.
  • eBay with index 58.
  • PS4 with index 40.
  • APPLE with index 26.
  • IKEA with index 25.
  • GUCCI with index 24.
  • MERCADO LIVRE with index 23.
  • XBOX ONE with index 22.
  • TARGET with index 22.
  • HOME DEPOT with index 20.
  • VANS with index 19.
  • iPhone with index 7 17.
  • iPhone with index 6 16.
  • LAPTOP with index 15.
  • FORTNITE with index 14.

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