Digital technology has become a key feature of business development, so new digital methods have been devised to be used in the business process, which has contributed to their growth significantly, and to learn more digital ways of changing business continued reading.
Digital Technology Ways
1.Digital Technology: Immediate communications
When using private messaging and instant messaging groups, such as Facebook Messenger, recent studies have suggested that teens spend more time in messaging applications than with Media Media, so you can enhance communication with potential customers, and use messaging and IM applications to market customers.
2.Digital Technology: Use of data measurement tools
With data measurement tools you can identify existing customers for your business, and when you know the data, you can use them in marketing campaigns targeted at target customers and can help you understand the behavior and habits of consumers.
You can also identify the most important channels through which customers come, where your brand needs to focus on the channel through which the customer comes, utilize this data to attract more customers, and develop marketing methods for customers through these channels.
Therefore, it is important to employ individuals with analytical skills in data skills to understand customer behavior and to understand the strengths and weaknesses of marketing campaigns, while creating customer-specific content based on their data.
3 – Transparency in dealing with customers
Where customers are confident of a brand that is frank and honest with them. Recent reports indicate that companies that communicate with their customers openly receive their loyalty to their brand significantly.
The proportion of consumers who hold the company that provides transparency is 94%, and about 73% of customers are willing to pay more money for the products of the brand.
4. Strengthening the relationship with customers
The enhanced relationship with your customers contributes to the growth of sales of your company by a very large percentage, especially when sending messages specific to each customer according to his interests and needs, as a result of the data collected for each current customer of the company. Studies also indicated that customers tend to buy from the company’s website after sending custom messages Email them.
5 – keep pace with development
One of the most important factors to help your business grow is to keep abreast of the current development, use modern technologies to adapt to external development and produce products and services that keep abreast of the development. It is imperative that you provide continuous education to staff, develop their skills and teach them all the latest techniques The company’s field to keep up with these changes for their benefit and for the benefit of the company.
IBM has been able to transform its traditional sales team into highly qualified digital vendors. Their experience has proven successful in developing the skills and sales capabilities of employees, increasing revenue for the company and achieving outstanding digital success by developing employees and keeping them abreast of developments in technology.
6. Encourage innovation
Where many business developments have forced many companies to use innovation to innovate new ways to connect with customers and deliver the best products with high efficiency, so you can take advantage of innovation centers that provide the most important players in the industry such as HSBC and JP Morgan, which provide Better customer service.
There are many digital methods that appear every day to dramatically change business, which help you keep abreast of the current development of the industry and provide the best customer service, and you can ensure increased revenue and enhance the loyalty of existing customers to your company.