Digital marketing glossary

Digital Marketing Glossary 2019

With the change and evolution of modern technologies, digital marketing field growing rapidly and become one of the most necessary fields using by business organizations and companies to market and brand their product or service. Digital marketing is full of technical terminology, definitions, and abbreviations which can be tricky if you’re new to the industry. Here’s a simple digital marketing glossary for commonly used digital marketing terms should be known and you will need to be familiar with and should begin to understand. and this will facilitate you to understand many of the articles or publications related to this industry.

Digital Marketing 
is an umbrella term for all of the company’s online marketing efforts. The marketing of products or services and promoting brands using digital channels such as Google search, social media, email, online advertising, and their websites to reach their current and prospective customers. 

Search Engine Optimization (SEO) the process of optimizing a website to rank higher on a search engine’s results page (SERP). top-ranking websites lead to more organic (or free) traffic the website receives, and more traffic is generated if the keyword has traffic and more targeted traffic. The channels that benefit from SEO include Websites, Blogs, and Infographics.

Search Engine Marketing
(SEM) the process of gaining website traffic by using paid advertisements that appear on search engine results in pages (or SERPs). Advertisers bid on keywords that users of search engines might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Pay per click marketing (PPC) a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Content Marketing a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, generate brand awareness, traffic growth, lead generation and drive profitable customer action.

Social media marketing (SMM) the process of using social media websites and social networks to market a company’s products and services. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure, reach new customers, engage with existing customers and promote its desired culture, mission or tone.

Affiliate Marketing the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Viral marketing
the process of marketing where the audience is encouraged by companies to pass on their content to others for more exposure. Usually, a successful viral marketing campaign has an easy share functionality. If you had to pay a lot to generate awareness, it wouldn’t be considered “Viral Marketing” (it would be considered paid traffic).

Email Marketing the targeting of consumers through electronic mail (email) to market and promote products or services.

Mobile Marketing/Optimization is advertising, measuring the website performance for mobile devices. (phones, tablets).

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. 

Inbound marketing Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Content Management System (CMS) Software that is used to display, create, publish, and maintain content on the World Wide Web from one single administration tool or interface. When used in online retailing, the CMS will be used to manage the product catalog of a store. WordPress is the most popular CMS in use on the web, but there are others such as Drupal, Joomla, and even Magento, which is great for e-commerce businesses.

Online PR the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space. The channels you can use to maximize

Uniform Resource Locator (URL) is the address of a specific webpage or file on the Internet.

Adwords (Google Adwords) Google’s advertising system in which marketers bid on specific keywords to make their PPC ads appear in search results.

Adsense (Google Adsense) Google platform that allows websites to earn money by publishing Google network ads on their website.

Analytics (Google Analytics) is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. 

Search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator), a brief description of the page content and, in some cases, links to points of interest within the website.

Web browser
a software application that allows for the browsing of the World Wide Web.

Web design the selection and coordination of available components to create the layout and structure of a Web page.

Landing Page the page on a company’s website that is optimized to act as the entry page to a site. When redirected from external links, this is where the visitors will be led back.

Domain Authority is a scale from 1-100 that search engines use to determine how authoritative a company’s website is, 1 being the lowest rank and 100 being the highest. The higher your domain authority the more Search Engines trust you.

Cost Per Acquisition (CPA) is a metric used to determine how much it costs to acquire one customer. You can calculate this by dividing the total cost of your campaign by the number of conversions. This metric is important because it actually shows you how much you are spending per conversion. If this cost is too high, you should consider reworking your marketing campaign.

Blogging A personal or group of people updating, writing and maintaining a blog. Blogging is a pillar of content marketing. Comments can be added to each blog posting to help create interactivity and feedback Bottom of the Funnel.

Bounce Rate The number of website visits in which a user lands on a page doesn’t interact with it and then leaves the site.

Quality Score Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

The relevance score is a reflection of ad performance, not an input to ad performance. In other words, a higher relevance score is associated with the improved performance but does not itself drive the improvement in performance.

Dashboard A web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. A dashboard pulls information from various data sources and displays the info in an easy-to-read format.

Link Building The process of trying to get external pages to link to a specific website or page on a site.

Off- Page Optimization Incoming links and references that impact the ranking/indexing of a webpage in search results.

On- Page Optimization SEO based on a single webpage that works with the mechanics of a specific page (title tags, the URL, HTML).

User Interface (UI) User Interface (UI) refers to how a user and software (website or app) interact. The goal for most marketers is to have a user-friendly UI that results in a positive user experience.

User Experience (UX) Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. UE works to coordinate these elements to allow for the best possible interaction by users.

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