There are countless digital media and social networking sites, all of which have a unique characteristic and purpose. social media platforms have quickly become one of the most important aspects of digital marketing for business, providing amazing benefits to millions of customers around the world and helping business owners to find and target the perfect audience in social media. Now, You can use social networking sites to connect with others, friends, family, co-workers, etc. and also to serve and expand your customer base. This is a profitable and inexpensive marketing opportunity because it makes it easy to spread the word about your product and your message.
Social Media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. social media used widely nowadays, so it is used for marketing and advertising.
Types Of Social Media Platforms
1– Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg. Recently Facebook has lost the trust of millions of its users by allowing 3rd parties to access over 87 million users’ personal data. This is a massive breach of trust and has created a feeling of unrest amongst the social media platform’s audience.
2- WhatsApp is freeware and cross-platform messaging and voice over IP service owned by Facebook. The application allows the sending of text messages and voice calls, as well as video calls, images, and other media, documents, and user location. It arrived on the scene much later than Facebook but has been able to capture the imagination of millions of people across the world by giving them the ability to communicate and share instantly with individuals and groups.
3- Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
4- Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled for all languages except Chinese, Japanese, and Korean. Twitter also makes it possible to promote your businesses and even shop directly through tweets. Learn how to create the perfect Twitter profile for business.
5- Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. A Snap is a picture or video you send through the app to one or more of your friends. A video snap can be a maximum of 10 seconds long. Snaps are deleted once they’ve been viewed by all recipients unless you add them to your Story, in which case they disappear after 24 hours.
6- Pinterest is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp.
7- LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. it is ideal for building connections for freelance work, a customer base, potential partners, or simply to keep your job prospects open.
8- YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim- created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
9- Skype is a telecommunications application software product that specializes in providing video chat and voice calls between computers, tablets, mobile devices, the Xbox One console, and smartwatches via the Internet and to regular telephones. Skype additionally provides instant messaging services. You can even conduct group conference calls. And, the best part is that Skype-to-Skype calls are free and can be used to communicate with anyone, located in any part of the world, over the internet.
10- Tumblr is a microblogging and social networking website founded by David Karp in 2007 and owned by Oath Inc. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs. Bloggers can also make their blogs private. Tumblr serves as a society that can be used to find and follow things that you like.
11- QQ is an instant messaging software service developed by the Chinese company Shenzhen Tencent Computer System Co.Ltd. QQ also offers services that provide online social games, music, shopping, microblogging, movies, and group and voice chat software. It can be used to stay in touch with friends through texts, video calls and voice chats. It even has a built-in translator to translate your chats. To find out more, head over to our Chinese Social Media stats page.
12- WeChat multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it was one of the world’s largest standalone mobile apps by monthly active users, with over 1 billion monthly active users. the number of WeChat users are fast catching up with the number of WhatsApp users.