when it comes to marketing your business, you have a lot of marketers to choose from and you want to ensure that you’re getting the most out of your marketing efforts.
Marketing is a necessary function in every organization, big or small. Marketing is often associated with sales as marketing brings about awareness of the brand or product, to acquire and convert potential customers. Without sales, there will be no revenue and the company will cease to operate. Such importance is the role of marketing to a company.
The Types of Marketers
1- Digital Marketer
A digital marketer as the name suggests deals with all online aspects of marketing. Ranging from managing the company’s social accounts (Twitter, Facebook, Instagram, Google Plus and etc.) to sending marketing emails to potential leads. They might also be required to design online marketing events and necessary promotional materials.
A digital marketer needs to constantly be attention. Not only are they charged with the responsibility of maintaining a consistent flow of information from your channels – and to make it clever, witty and interesting. they’re also charged with reacting to customer complaints, reporting it back to the team. Oh, and knowing which platform is best for your brand and reporting on results, then iterating on them for better results.
2- Content Marketer
Similar to an inbound marketer, but perhaps a little more specialized on content creation, content marketers are expected to produce high-quality contents which answer the questions of the company’s potential customer. They are also required to design contents in a way that it increases the company’s searchability or online presence.
Content marketers focused on acquiring users through any form of content, including blog posts, podcasts, SEO, email marketing, ebooks, white papers, slides, social media marketing. Their job is to produce quality content that’s relevant and interesting to your target audiences, then distribute it to the right places.
However, a content marketer thinks beyond just user acquisition. They leverage content in all of its forms as a retention and education tool. A content marketer will often help with product-related content, such as site copy, landing pages, FAQs and drip email campaigns.
3- Inbound Marketer
Inbound marketers are mainly concerned with creating and executing inbound marketing strategies to acquire leads (potential customers) with the aim to convert them into paying customers. Their responsibilities include understanding the wants of customers to the creation of quality content such as blog posts, e-books, and templates, materials that provide useful information for their target customers.
You’ve probably heard the stat from Gartner Group that 80% of your company’s future revenue will come from just 20% of your existing customers. All of the marketers should be focused on retention, but some marketers specialize in knowing how to keep your users happy and returning.
4- Brand Marketer
This is a broadly used title that could suggest a combination of both online and offline marketing, using all possible tools. The difference is that instead of zooming in and focusing on converting potential leads or increasing product sales, a brand marketer focuses on building a good brand name for the business.
Their main job is to ensure that consumers’ perceived value of the brand is optimal. Some of their responsibilities include building relationships with business partners and the media. They are often required to have people skills and knowledge in customer relationship management. Social listening skill is also an important requirement for a brand marketer.
The biggest difference in Brand Marketer from other areas of marketing is that it’s a group conversation, rather than a one-way, brand-to-consumer dialogue. For a brand, community means being a catalyst for user engagement with one another in order to create a more meaningful and valuable experience.
The result for the brand is a better, deeper understanding of user needs and interests. Through community, a brand builds buy-in and loyalty. They make their community members feel like they’re a part of something greater than a transaction.