Brand positioning is the image that your customers put in their minds about your brand also it is the space your brand occupies in the brains of your customers. It makes customers view your product in a unique way and makes it stand out from the competition like coca cola it has an image of happiness in our brain and Apple it has a luxury image.
Before we talk about the different types of brand positioning lets get to know the characteristics of a Good Brand Positioning
The positioning must be relevant to your brand if the customer felt that the brand is not irrelevant he wants love to buy it.
The unique feature should be known by your customer. This includes keeping your positioning simple, and in a language which is understood by the customer.
Here we are talking about the promises you say it must e true and deliverable.
Brand positioning must be unique like the design, colors, and slogan.
Your brand message should be clear to the consumers.
Now, let’s talk about the different types of brand positioning
Lifestyle brand tries to sell an image or identity rather than the product. The main focuses are associate the brand with a lifestyle and focus is more on the aspirational value than the product value lice LM cigarettes and Alcohol.
It is a great something to hire celebrities to be a spokesman the goal is to spread brand awareness and recognition by associating your company with a glamorous individual. Sure this is an expensive way but consumer tends to trust celebrities implicitly because she’s familiar with their faces.
The Problem Solver
Most of the brands concentrate on this strategy. The strategy of solving customers problems like Tide soap and Detol cleaner.
This positioning strategy aims at establishing a good brand promise and a reputation of the parent brand.
A lot of brands use this strategy, they focus on a specific feature in the product this happens a lot in the cars industry.
It is a very good strategy to use the benefit Positioning like telling the customers what will the benefit from using or buying a certain product.
Now, Before you decide which brand positioning you will use, ask yourself this question.
-What does my customer really want?