First of all, both SEO and SEM aim to increase the visibility of your website in search engines. But (SEO) is part of (SEM). especially, SEO optimizes your website to get more rankings in the search results while SEM gets you more search engine visitors.
what is the SEO?
SEO, Search Engine Optimization is a means of optimizing your website so that you get organic traffic from the search engines. it is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
SEO focuses on organic search results: the results generated by Google, Bing, Yahoo, and other search engines that aren’t marked as ads
What is the SEM?
SEM, Search Engine Marketing is the marketing process that aims to get more visibility in search engines either by getting free or paid traffic (Paid search advertising).
it involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there’s a big number of additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising.
this type of advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads show up in the search engine results pages (SERPs) next to organic listings, which gives your company the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.
SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely common that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.
In fact, SEO and SEM both completely depend on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities.
advice for optimizing the search
– using the good Keyword research on the website.
– Writing contents relative to the need of the visitors.
– Optimizing the web pages to minimize the load time.
– It’s necessary to build links to your website which means outreach for visitors to visit more pages, spend more time on the site and decrease bounce rate.
finally, we can say that SEO is targeted organic traffic, so that’s unpaid or free listings, while SEM is for targeted ads that you pay for. They complement each other.