Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website as they browse elsewhere around the internet.
Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
Difference Between Retargeting and Remarketing
Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line. While the words ‘retargeting’ and ‘remarketing’ are sometimes used interchangeably, they have some important differences. the main difference is in the strategy.
Remarketing is usually based on email, works by collecting the information of users and creating lists, which are used later to send sales emails. They use tactics like emailing a customer after they abandon their shopping cart or add an item to their wish list. I haven’t abandoned any shopping carts lately, but Shakeology still managed to remarket to me because they knew that my one-month Shakeology plan was almost up. A study was done on how to layout the perfect remarketing email campaigns
- Products on sale 60% of users who have subscribed appreciate emails where products they have been interested in is on a sale
- The VIP treatment 51% appreciate the engagement and the service treatment they receive for being a VIP or member of a business.
- Cart abandonment 41% of users appreciate cart abandonment emails.
Retargeting is mostly about serving ads to potential customers based on cookies, which target users who have interacted with your site in specific ways. retargeting can be put into two categories. Thus the different strategies you can implement depending on your goals.
- Targeting off-site interactions This is targeting users who have not interacted with your website, yet have similarities with your previous customers. This strategy is used to add these individuals to your sales funnel and get them on your site. If you’re going to opt to target off-site interactions, you’ll be focusing on their searches.
- Targeting on-site interactions is the most common strategy that is often associated with retargeting as it involves targeting users who have been on your website or your business’s products and service. By retargeting those individuals who have interacted with your website, you can boost conversions and retain an audience who have a genuine interest in your services